Mobilize 10,000+ LA Residents Into Volunteerism Using DoGooder.LA

submission by benniemayberry
Mobilize 10,000+ LA Residents Into Volunteerism Using DoGooder.LA

About Your Organization

Organization name(s):

Positive Minded People

Organization website:

Organization Facebook page:

Describe your organization (check only one):

Nonprofit organization

For-profit organization



Please describe yourself (check only one):

Solo actor (just us on this project!)

Proposed collaboration (we want to work with partners!)

Collaboration (partners are signed up and ready to hit the ground running!)

In one sentence, please describe your idea or project.


DoGooder.LA Wants To Mobilize 10,000+ Los Angelenos To Participate in Volunteerism Via “Tracks” Using Our Friends/Reward Based App.



Positive Minded People is a community of 1200+ that hosts 4 - 6 events a month that mobilizes positive people to do positive things in LA.

Does your project impact Los Angeles County? Check only one.

Yes (benefits all of LA County)

Yes (benefits a region of LA County)

Yes (benefits a population of LA County)


Please write a sample tweet to describe your submission.


Mobilize 10,000+ LA Residents Into Volunteerism Using A Reward Based App Called #DoGooder.LA

Which area(s) of LA does your project benefit? Check all that apply.

Central LA

East LA

South LA

San Gabriel Valley

San Fernando Valley

South Bay





Nothing connects Los Angelenos more than our mobile phones. They are everywhere. You're almost lost without one. So, how do we increase volunteerism using the power of cellphone?

Well, its not by just creating a regular mobile app that lists volunteer opportunities. That’s been done.

Its by creating an volunteering app that gives Los Angelenos tangible rewards for completing what we call "tracks" which are full immersion volunteering experiences and allowing you do it with your friends.

What will you do to implement this idea/project?


Introducing our mobile app called DoGooder.LA

The apps shows you curated volunteer opportunities from all over the Los Angeles basin, even those you didn't even know existed, and lumps them into fun and exciting "tracks" that you can start immediately and invite your friends to join through social media.

A "Track" consist of 3-6 volunteer opportunities, each called "steps", lumped together. For example, if Homeless was your "track", one day your "step" may include serving in the kitchen at Skid Row's Union Rescue Mission. The next day, your "step" may include helping build temporary homeless shelters with Habitat for Humanity in Santa Monica. The following day, your “step” may included could be passing blankets with Urban Possibilities under cold freeway bridges along the 110 at midnight.

By following each “step” within a “track”, you fully immerse yourself in your chosen area instead of just the limited experience you get by attending a one time volunteering event.

As you complete your "steps", your accumulate reward points. Once you complete the entire track, you’ll receive online badges to proudly showcase your accomplishments and be able to redeem your points towards rewards like free Starbucks Coffee, Six Flags tickets, free lunches at Chipotle, gas cards and other items through our local business partners. Or, if you want, you can donate your points to the charity of your choice for charities to redeem.

There will be multiple categories of curated volunteering experiences from Environmental Tracks, Homeless Tracks, Children's Track, Mentorship tracks, Animal Track, Social Tracks, Health Tracks, and additional categories giving you you full immersion into what it means to serve in LA.

In future developments, the app will allow users to curate their own “tracks” as well as a randomize “steps” within “tracks” to bring an element of surprise to volunteerism.



According the The Urban Institute's Center for Nonprofits and Philanthropy in 2012, there are over 40,000 nonprofits and charitable causes in LA. By 2050, that number could easily double, if not triple, and so will volunteer opportunities.

LA needs a better way of making volunteer opportunities known and attractive by integrating technology such as social media and mobile apps like DoGooder.LA to stay current and connected through 2050.

If not, as technology gets more integrated with our lives and we become more of a distracted society, less and less people will likely not initiate volunteerism on their own as evident by falling volunteerism rates nationwide over the past 10 years.

That’s why our app strives to not only lay a clear path to find LA-based, full immersion volunteering experiences with rewards, but through volunteerism, connect LA residents to other people who share the same passion and values and build a more connected Los Angeles well into and beyond 2050.



We believe this app can affect Los Angeles in three specific sectors:

Nonprofits - Access volunteers that otherwise would have been unreachable due to limited reach or limited marketing resources.

Community - Los Angelenos experience volunteerism without barriers to entry and providing a clear path to volunteerism. And, helping people make connections with people who share the same passion.

Business & LA Commerce - Users will want to frequent businesses that rewards and support community causes by using their reward points.

Please identify any partners or collaborators who will work with you on this project.


We currently have confirmed partnerships with World Harvest Food Banks, Union Rescue Mission (Skid Row), Women's Center for Alcoholism, Just For Detention, and Urban Possibilities and numerous other causes to provide volunteerism opportunities and resources. We have worked with these organization in past volunteerism programs.

We will work hard to curate additional organizations to create “tracks” with meaningful volunteer opportunities, which you normally would not find on your own and to help increase awareness to less-exposed causes in LA.

For user reward system, we will curate companies and business to provide giveaways, coupons, and more for Los Angelenos who complete “tracks” at retailers such as Starbucks, Target, Best Buy, clothing stores, and more.

*Bennie Mayberry, founder of Positive Minded People, has 6 years experience working in large scale, multi-million dollar online advertising campaigns for large brands including the marketing of top Apple and Android apps. As the founder of Positive Minded People, he also has a one-on-one understanding of what helps mobilize people to volunteer having served as coordinator of 60+ volunteer based events. These experiences coupled together make for a great combination for long term success.

How will your project impact the LA2050 "CONNECT" metrics?

Rates of volunteerism

Voting rates by race

Adults getting sufficient social & emotional support

Median travel time to work

Attendance at cultural events

Number of public transit riders

Participation in neighborhood councils

Percentage of Angelenos that volunteer informally (Dream Metric)

Government responsiveness to residents’ needs (Dream Metric)

Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located within a half-mile of transit) (Dream Metric)

Total number of social media friends (Dream Metric)

Attendance at public/open street gatherings (Dream Metric)

Residential segregation (Dream Metric)

Access to free wifi (Dream Metric)


Please elaborate on how your project will impact the above metrics.:

According to U.S. Bureau of Labor Statistics survey in February 2014, volunteerism rates are at their lowest since 2002. When you segment data into age groups we also discover that volunteerism rates for age Groups 16-24 and 24-25 are at their lowest rates since 2009.

Our goal is to have 10,000 users complete at least 1 "track" over the next 2 years. We also plan to impact the number of people below age 35 volunteering by commencing deep research into trends using data our app will accrue.

With each track consisting of 3-5 volunteering opportunities, that’s over 30,000 - 50,000 volunteering engagements alone in Los Angeles from people who may not normally volunteer on their own in the first 1-2 years of launch.


LA is the best place to LEARN

LA is the best place to CREATE

LA is the healthiest place to LIVE

LA is the best place to PLAY



Because of the app, we will have access to extremely valuable LA based data to discover trends and conjure ideas on how to better spark people to volunteer in LA. Such metrics would include:

# of Registered Users
# of Hours Volunteered
# of Volunteer Opportunities Increased Over Time
# of Business Participating in Awards Program
# of Volunteer Tracks Completed
Rate of Increased Volunteerism By Age Groups
Rate of Increased Volunteerism By LA Community

We intend to use this data to present research and reports for our community. We will also use LA as a pilot that could become a model for cities.



In 3 years, Positive Minded People have hosted a number of volunteer projects with great LA organizations. With that experience, we have a understanding to what makes people volunteer.

After roughly surveying our participants, we’ve generally discovered the same consensus. To increase volunteerism, people will opt for more immersive volunteering experiences initiated by someone else, a group, or when the barrier to entry is low and mapped out.

We also learned over the years, most participants do not readily know of the amazing volunteer opportunities that exist beyond major groups like the American Red Cross or AIDS walk.

This app answers those two basic observations. DoGooder.LA curates “tracks” that include volunteer opportunities you may not normally find or search for on your own. DoGooder.LA also maps out a clear, easy to follow volunteering “track” that takes the guess work out of volunteering including the wheres and hows. And finally, initiate your friends or be initiated to join tracks by your friends with the app's social media component. a

Explain how implementing your project in the next twelve months is an achievable goal.


1) Creation of the app: According to estimate from Kinvey, an app development company we consulted for this project that has experience creating apps of this scale, take generally 12-16 weeks to create such an app.

2) Marketing: We will strategize and engage an intensive marketing approach through social media, online marketing, local news outlets, non-profit partners, schools and colleges, street marketing, and more to gain 10,000 users to the app to being taking “tracks”.

Please list at least two major barriers/challenges you anticipate. What is your strategy for ensuring a successful implementation?


The challenges involved with creating a mobile app includes maintaining low costs and successful deployment and marketing of the app to drive users.

To ensure success, we will properly set aside funds to hire Los Angeles based, professional partners to help oversee both aspects, but also use the experience and expertise of our founder, Bennie Mayberry, as well as financial consultants, technologists, and marketing experts within Positive Minded People, which is 1200 people strong, to ensure success.


Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

2 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

This is a program that be utilized across the nation. It will give incentive to our youth because it will provide the "instant gratification" they seek and encourage them to become more active in the community.

by kalaful
over 1 year ago

Giving is probably one of the most instant gratify thing one can do. I hope young people really get to experience this first hand volunteering using this app!

by benniemayberry
over 1 year ago

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Submission Began
Tuesday, July 01, 2014

Submission Ended
Thursday, July 31, 2014
at 07:00 PM UTC

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Voting Began
Tuesday, September 02, 2014

Voting Ended
Tuesday, September 16, 2014
at 07:00 PM UTC

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