submission by mitcheldumlao

About Your Organization

Organization name(s):

Dumlao Enterprises

Organization website:

Describe your organization (check only one):

Nonprofit organization

For-profit organization



Please describe yourself (check only one):

Solo actor (just us on this project!)

Proposed collaboration (we want to work with partners!)

Collaboration (partners are signed up and ready to hit the ground running!)

In one sentence, please describe your idea or project.


My City is a web & mobile app that provides curated & personalized tours for travelers by Los Angeles locals.



Dumlao Enterprises is a digital media & marketing business focused on helping small businesses, artists, & entrepreneurs.

Does your project impact Los Angeles County? Check only one.

Yes (benefits all of LA County)

Yes (benefits a region of LA County)

Yes (benefits a population of LA County)


Please write a sample tweet to describe your submission.


@mycity is a mobile app that offers personalized & curated tours of LA through locals to increase tourism and jobs #LA2050Connect

Which area(s) of LA does your project benefit? Check all that apply.

Central LA

East LA

South LA

San Gabriel Valley

San Fernando Valley

South Bay





MyCity is a web & mobile app that bridges Travelers with local Tour Specialists. Mass commercialized tours are prevalent as a one-size fits all solution. MyCity democratizes commercialized tours by providing Travelers curated & personalized tours based on the Traveler's interests. Tour Specialists will provide curated tours that would be exciting & engaging for the Travelers. Tour Specialists can also offer transportation & lodging by linking existing accounts with AirBnb, Uber, or similar apps. We would incorporate social networking as a tool to bridge Travelers & Tour Specialists based on mutual interests & friends. Users can create profiles on themselves & what makes LA special - from lists of their favorite restaurants to beaches.

What will you do to implement this idea/project?


To implement this idea, we will first develop the mobile app so that it is accessible, aesthetically pleasing & easy to use. As a User Experience / User Interface Designer & Developer, Ray has experience in designing & building small-scale to large-scale consumer & enterprise applications, which will help with the development of the technology.

Once we have a working product, we will then start marketing the product & build our user base. Mitchel is experienced in video marketing & digital content, which will help promote the product to LA locals & tourists, & make it easy for users to understand the capabilities & benefits of using MyCity. Also, we will reach out to the tourism department of LA to get support from the city & help bring more revenue to local businesses & residents.

Technically, we would implement this project by using a leading edge tech stack for both web & mobile application. Since Ray is also a full-stack engineer, we can rapidly deploy this on a Ruby on Rails stack which can include Node.JS, PostgresSQL, & Backbone.JS front-end. Alternatively, we're open to using a different tech stack such a Go, Erlang, Scala, etc. For mobile development, we can deploy using Android & Swift. We have many options.



MyCity can help make LA the best place to connect today by bridging Tourists with Angelenos in more deep & diverse experiences around the city. Locals will have the ability to share their favorite places in LA & give travelers a more immersive experience with the city. This type of interaction between tourists & locals would provide breadth that brings more awareness about the local areas in Los Angeles that mass commercialized tour packages & buses do not do. Thus, promoting small LA businesses to eager travelers & connecting tourists with the city’s diverse cultures & communities.



MyCity would benefit Angelenos & anyone living in Los Angeles. Angelenos would make money as Tour Specialists by providing phenomenal & personalized experiences to Travelers. Additionally, locals can also pair up with other locals who have new ideas to share, since there's always something new that Angelenos can learn from each other about this city.

Angelenos & Locals would also benefit by making money full time or part time by rendering their services as Tour Specialists. Also, tourists would benefit immensely from this app by getting diverse & personalized tours of Los Angeles through the simplicity of a mobile app - as well as the opportunity to meet new friends. This in turn benefits Los Angeles by bringing in more tourism into the city & helping local businesses. Though, just as important as generating revenue in LA, we are showing travelers from around the world a deeper & more authentic look of the City of Angels.

Please identify any partners or collaborators who will work with you on this project.


Mitchel Dumlao has worked in the entertainment industry for more than 9 years & is currently running his own digital marketing & video production company. Mitchel has experience with developing & creating media content, as well as working with companies & individuals with marketing their goods & services through videos & Youtube. Mitchel currently owns Dumlao Enterprises and is focused on helping small businesses, artists, and young entrepreneurs market their goods and services through video content and digital media. Mitchel’s work can be viewed on

Ray Dipasupil is a Design Engineer who specializes in UX (user experience) & UI (user interface) for web & mobile. He’s worked with organizations such as The City of Los Angeles, The Walt Disney Company & Warner Music Group, & currently works with Rovi ( as a UX Design Engineer. He’s also a Front-End Web Development & UX/UI Instructor with General Assembly ( Ray’s work can be viewed on

Both partners are confirmed & we have worked together in the past. Mitchel has entertainment & marketing experience to help with creative development & promoting the project through digital & traditional content. Ray has certifications & experience in the technology field, which are essential for developing a mobile app. Ray & Mitchel has known each other for over 5 years.

The 3 factors that are critical to the success of our proposed collaboration are:
- Ray has a deep understanding of new technologies & design, which is crucial in developing a mobile app.
- Mitchel has experience in digital marketing & entertainment, which is greatly needed when promoting the product & growing the user base.
- We are both in tune with today’s trends in the technology, business, & entertainment industries, which will make sure that our app is not only innovative but also has the potential of being very successful.

How will your project impact the LA2050 "CONNECT" metrics?

Rates of volunteerism

Voting rates by race

Adults getting sufficient social & emotional support

Median travel time to work

Attendance at cultural events

Number of public transit riders

Participation in neighborhood councils

Percentage of Angelenos that volunteer informally (Dream Metric)

Government responsiveness to residents’ needs (Dream Metric)

Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located within a half-mile of transit) (Dream Metric)

Total number of social media friends (Dream Metric)

Attendance at public/open street gatherings (Dream Metric)

Residential segregation (Dream Metric)

Access to free wifi (Dream Metric)


Please elaborate on how your project will impact the above metrics.:

Rates of volunteerism will rise since locals will be driven to clean up their communities and neighborhoods to attract tourists. Adults will get sufficient social and emotional support due to the social networking aspect of the app, allowing adults to connect with other adults and share their experiences with Los Angeles with outsiders and locals. Tourists will attend more cultural events since tour specialists will want to include these type of exciting activities in their itineraries. Users of the app will be compelled to explore the city and will use public transportation to fully immerse themselves in the experience. My City aims to expose tourists to parts of LA that are otherwise unknown to travelers, thus giving small neighborhoods the opportunity to gain more business by promoting their communities on the app. Users of the app would join neighborhood councils to create marketing campaigns to attract more tourists to their community. My City will give locals a chance to make money part or full time, without having to drive to or have an office. Thus users are able to work from home and not have to worry about transit. The social networking aspect of the app will also help generate more social media friends. Tourists will attend more public/open street gatherings as part of tours.


LA is the best place to LEARN

LA is the best place to CREATE

LA is the healthiest place to LIVE

LA is the best place to PLAY



We will measure success in terms of active users (travelers & tour specialists), month-to-month growth, quarterly growth, year-to-date (YTD), customer satisfaction, & quality of product.

We will focus on design & functionality. We will also have friends & family use & evaluate the app to make sure it’s a user friendly product. At the same time, we will also consult with our colleagues & business professionals to analyze the project & ensure that our app is both innovative & viable.



Traveling abroad & not having the ability to speak the language or explore foreign cities with a local to get a more authentic experience.

The idea of contingent work & allowing regular people to transfer money between each other like AirBnB & Uber, creating more opportunities to curb unemployment.

Explain how implementing your project in the next twelve months is an achievable goal.


It’s highly likely that we can build & deploy this app within a span of 6-7 months, while using the remaining 5-6 months fine tuning the details & making any adjustments based on market demand. Ray brings the business, technical, & design know-how, while Mitchel has experience in digital marketing & organizational growth, thus making sure that a quality product is made & is marketed properly.

Please list at least two major barriers/challenges you anticipate. What is your strategy for ensuring a successful implementation?


Challenges that we participate:
1. Engineering & design costs spiraling out of hand.
2. Competitors creating similar products.

Our strategy is to build & manage an effective & talented team while constantly monitoring our costs. We will be running lean & agile methodologies to help stay on track. We will also keep up to date with tech & business news to ensure that there’s no similar products being made concurrently with ours.


Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

5 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

All the best Mitchel! Hope you win! I sent it out on facebook.

by ChrisCappilla
over 1 year ago

So many knowledgeable and proud Angelenos will be given a chance to promote their city and earn at the same time. A very good concept that would help tourists and visitors pick the right tour guide suited to their needs.

by Raceld
over 1 year ago

Looks like a great idea. Great potentials. Can't wait to see and use it in the network realm.

by JerN
over 1 year ago

Thank you so much!

by mitcheldumlao
over 1 year ago

Thank you for your support!

by mitcheldumlao
over 1 year ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, July 01, 2014

Submission Ended
Thursday, July 31, 2014
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, September 02, 2014

Voting Ended
Tuesday, September 16, 2014
at 07:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0
Special Olympics World Games 2015
Special Olympics World Games 2015

Winner Announced
Tuesday, September 30, 2014