submission by theindustry

About Your Organization

Organization name(s):

The Industry

Organization website:


Organization Twitter handle:


Organization Facebook page:


Organization Instagram:


Describe your organization (check only one):

Nonprofit organization

For-profit organization



Please Describe Yourself (check only one):

Solo actor (just us on this project!)

Proposed collaboration (we want to work with partners!)

Collaboration (partners are signed up and ready to hit the ground running!)



The Industry is an independent, artist-driven company creating experimental productions that expand the definition of opera.

In one sentence, please describe your idea or project.


HOPSCOTCH is an audacious operatic adventure that takes the audience on crisscrossing car journeys throughout LA.

Please write a sample tweet to describe your submission.


An opera with all of LA as its set: @industryopera partners with @sciarcnews to create an opera for 18 limos! #LA2050


Yes (benefits all of LA County)

Yes (benefits a region of LA County)

Yes (benefits a population of LA County)


Which area(s) of LA does your project benefit? Check all that apply.

Central LA

East LA

South LA

San Gabriel Valley

San Fernando Valley

South Bay





HOPSCOTCH is an audacious operatic adventure told through 18 car journeys. Audiences are taken on a ride to an unknown destination, with performers both inside the car and on the streets. LA-based composers and writers are creating a story to be experienced “on the move.” A larger audience experiences the work for free in a central hub, where the 18 journeys are live-streamed. Developed in collaboration with SCI-Arc, the hub will become a temporary cultural center, with concerts and dialogues throughout October 2015. The Industry’s last opera, INVISIBLE CITIES, was called “the opera of the future” by Wired Magazine and a finalist for the 2014 Pulitzer Prize. HOPSCOTCH takes the immersive “moving audience” experience to a new level.



HOPSCOTCH is planned for October 2015, but the concept for the project has been in development since April of 2013. We are currently at the stage of securing partners to realize this work. The Industry is thrilled to work with the Southern California Institute for Architecture on the design of the central hub. SCI-Arc will host the hub as well, meaning the radius of the project in the city encompasses downtown, Chinatown, Boyle Heights, and other sites that offer a wide range of vistas and cityscapes. Alex McDowell’s 5D World-Building Studio is also collaborating on the media elements of the project: video and media inside the cars and projections both onto the street and inside the cars.

The process for creating the music and narrative material is a highly unusual experiment in collaborative creation that speaks to The Industry’s passion for new ways of telling stories. The work is being developed with five of LA’s most innovative composers: Andrew Norman, Andrew McIntosh, Veronika Krausas, Ellen Reid, and David Rosenboom. Each composer is working with director Yuval Sharon and a writer to create highly individual pieces that will create one master narrative. Creative partners are given freedom to devise experiences with driving in mind, but part of each piece must be able to fit inside a limousine - one singer and one instrumentalist, perhaps; one live singer and one video of a singer playing on the limousine's television; two instrumentalists in the main cabin and the singer in the passenger seat; and endlessly on. This will create an unusually intimate experience for each audience member, and a different experience in each car. The timeline for creating the work goes through April of 2015.

In the coming months, The Industry will begin confirming its technology partners for the project—and of course a limousine partner! Sharon is also mapping out the geographic regions of the piece based on SCI-Arc as the hub. In the fall, we will secure the production team, and in February 2015 we will cast the singers, instrumentalists, actors, and dancers.

Starting in February 2015, our PR campaign will begin with MPRM, the firm who successfully secured prominent international press for INVISIBLE CITIES. Also, during INVISIBLE CITIES, The Industry partnered with KCET-TV’s ARTBOUND to document the project in an Emmy award-winning hour-long documentary. The Industry plans to develop a similar partnership for HOPSCOTCH.



The cultural scene we imagine in LA 2050 is a highly collaborative one, where the traditional boundaries that separate visual art, music, theater, film, and dance are broken down, and the conversation between the arts is fluid. The spirit of innovation, curiosity, and adventure that has always defined LA makes it the perfect candidate for the world’s next great center of creativity. We believe opera is an ideal catalyst for that transformation, as an inherently collaborative and multimedia art form. By creating ambitious large-scale collaborations with LA-based artists, The Industry’s projects have already worked to realize that vision in this city today, engaging and inspiring new audiences for the arts in general. HOPSCOTCH, will be our most ambitious celebration of the cooperative spirit of LA’s art-making future. It’s a project that is both “very LA” and an aspiration for what LA can still become.

The city itself is the “set” of this particular project, and viewing the city with fresh eyes is a central theme of HOPSCOTCH. This project began with a central aspect of LA life: driving. Cars have defined life in LA—for better and for worse. Using driving to create a communal experience that transcends isolated cars will offer audiences a new vision of what is possible in our city.

There’s nothing we take for granted as much as the city we live in, the evolving backdrops of our everyday lives. But the environment around us should be a constant source of the unexpected, full of surprise, inspiration, provocation. With HOPSCOTCH, we ask the audience to notice our streets in a vivid new way, seeking to transform our everyday view of the city. We hope to inspire Angelenos to fully embrace the entire city as a canvas for creative placemaking.

One of the most exciting elements of INVISIBLE CITIES at Union Station was the unpredictable collision of artists with everyday life, as singers mingled imperceptibly with the daily activity of the train station. In this way, art directly enriches our sense of the everyday life of our city; it is open to everybody and changes our perspective on our city. With HOPSCOTCH, we take that idea directly out into the streets, as the performance surrounding each vehicle will offer Angelenos an unexpected engagement with artists typically locked away in the opera house. The free central hub we are imagining invites people from diverse walks of life to experience a birds’ eye view of LA, geographically and artistically.



HOPSCOTCH takes the entire city of Los Angeles as its backdrop, and we are creating a work that we believe will inspire the broadest possible spectrum of audiences: young audiences and new operagoers; art patrons and opera-lovers; technology enthusiasts; fans of multidisciplinary art, architecture, site-specific and community-based work; cultural tourists and members of the local community. We look to the eclectic and diverse audience that made INVISIBLE CITIES at Union Station a sold-out phenomenon. The scale of the project inspired people who even simply walked through the station during the opera; we believe HOPSCOTCH has even greater potential to reach as wide an audience of Angelenos as can be. Thanks to the central hub, HOPSCOTCH allows access to a large audience to experience the performance at no cost.

A large-scale project like this has many additional beneficiaries, including corporate partners, sponsors, local businesses, and Los Angeles' Arts & Cultural establishment. SCI-Arc students will also benefit from this highly unusual real-world application of thoughts on temporary architecture and performance spaces.

Not to be overlooked are the artists who will benefit from this one-of-a-kind experience. The Industry has already helped launch artistic careers—composer Christopher Cerrone received a Pulitzer Prize and several commissions after INVISIBLE CITIES; tenor Timur Bekbusonov was discovered by his new international representative through his performance in CRESCENT CITY; composer Ellen Reid is receiving a high-profile workshop of an opera in New York that The Industry developed. The many singers, composers, dancers, and actors who will be given an opportunity through HOPSCOTCH will continue to make a significant impact on the cultural life of Los Angeles and beyond.

How will your project impact the LA2050 "CREATE" metrics?

Employment in creative industries

Arts establishments per capita

Concentration of manufacturing activity in LA

Federal research grant funding

Patents per capita

Jobs per capita

Minority- and women-owned firms

Gini coefficient

Number of high-growth startups

Venture capital investment

Measures of cultural and global economic influence (“soft power”) (Dream Metric)

Recruiting and retention rates at local higher education institutions (Dream Metric)

Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)

Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)


Please elaborate on how your project will impact the above metrics.:

Over 100 artists, production and support staff will be involved in the development and execution of HOPSCOTCH, increasing employment in the creative industries. But even more importantly, the corporate partnerships that The Industry will engage in to develop the piece will further open the doors between the creative and commercial industries. This will lead to more corporations investing in employment in the creative industries.

Organizations like ours are vital to the cultural fabric of LA; if we were unable to create this work, the next generation of artists would not have the opportunities to develop their craft, and the whole field would suffer. The next generation of audiences would not be given access to opera, and would lose the opportunity to love experimental and new music. Tragically, the viability of the art form would be even more endangered.

Projects like these give The Industry the sustainability we need to establish ourselves as an arts organization in LA over the long-term. This in turn will inspire other innovative artists in our community to build their own arts organizations, providing a net benefit for the city as a whole.



The Industry is partnering with the 5D Global Design Studio (5D) and the Southern California Institute of Architecture (SCI-Arc) to help build the multimedia and logistical infrastructure to make this project a reality.

SCI-Arc is a center of innovation and one of the nation's few independent architecture schools, dedicated to educating architects who will imagine and shape the future. An integral part of the emerging cultural hub of a city with a tradition of architectural experimentation, the school is devoted to finding radically new responses to the real needs and aspirations of today's world. SCI-Arc will be instrumental in helping The Industry develop and maintain its central hub for HOPSCOTCH in Downtown LA.

5D is committed to "building worlds and the spaces in between" through interactive media and technology. Under the leadership of Creative Director Alex McDowell, set designer for Tod Machover's robot opera DEATH AND THE POWERS, 5D's interest in augmented reality situations make a natural fit for this project. 5D's role in the project will be to work in tandem with The Industry to imagine the most impactful and innovative ways to use technology as a storytelling tool, incorporated into both the sound and vision of HOPSCOTCH.

These will be new partnerships for The Industry, and the three factors that will be critical to the success of this collaboration are:

1. The freedom to play, experiment, and take risks in the development of the work.
2. The shared vision of thinking outside the box and creating work that is of the highest quality possible.
3. Keeping the artistic vision at the center of everything we do.


LA is the best place to LEARN

LA is the best place to CONNECT

LA is the healthiest place to LIVE

LA is the best place to PLAY



HOPSCOTCH will be experienced in three ways: first, from a limited audience inside the limousines with the artists as they drive around Los Angeles. The intimacy and surprise of being driven to an unexpected destination offers these audiences a unique operatic adventure.

The second way will be in a large central hub, where all 18 journeys will be streamed live to create a dizzying panoply of sight and sound. Entry to the site will be free. The finale of the work is the convergence of the two audiences.

The third way will be the unexpected engagement of the public as the limos drive through the city: scenes popping up on street corners, projections on buildings and sidewalks, and other surprising disruptions of everyday life. This aspect of INVISIBLE CITIES--the singers and dancers mingling among the everyday life of an operating train station--was the production's most powerful engagement with public life; it is a key element of HOPSCOTCH as well.

The three metrics that will measure success are:

1. The number of community members that attend the central hub viewing of the performances.
2. The amount of audience members who share their experience on social media. Audiences of INVISIBLE CITIES shared over 1,000 Instagram photos; we anticipate that HOPSCOTCH will similarly encourage audiences to share their experience.
3. The number of audience members that have a positive engaging experience.

Comprehensive surveys will be distributed to the audience after the performances in order to measure these successes.



The first lesson involves how we define our audience. For us, “new audiences” include a wide array of the LA community. They include culturally-conscious patrons who love traditional opera, but are looking for something new that can ignite their imagination of what opera can be. They also include young audiences and those new to opera, but hungry for immersive and unique artistic events.

By producing one-of-a-kind experiences that make the impossible possible, we have learned how to build enthusiasm for opera and music within these audiences. In fact, much of our work is rooted in the rich tradition of American music icons such as Terry Riley, John Cage and John Adams. We seek to celebrate this tradition by making our work accessible to as wide an audience as possible in truly compelling ways.

The second lesson involves how we define our mission. When we talk about embracing the “experimental,” we mean that while honoring the history of classical music, we aim to present it in new and exciting ways. Over the past three years, we have learned the importance of “breaking-out” of the traditional proscenium stage presentation, producing work in a fully operating train station, museum courtyard or reimagined warehouse. This has allowed our audiences to experience the work on a multiplicity of levels. They can walk around freely and experience the piece from every angle, and they become fully immersed in the world of the performance. And they can get closer to the performers than ever before, occasionally even interacting with them.

Our goal to “merge media” goes beyond the documentation of our work; we incorporate different art forms and technologies into the narrative fabric of each production. Interdisciplinary collaborations involve seeking like-minded artists, and even companies, from different fields, and integrating them into The Industry’s artistic team as we develop our work. Whether its six visual artists building installations that make up the physical world of a piece, or Sennheiser constructing the technology for audiences to experience live music through wireless headphones, our spirit of collaborative art-making deepens the experience in a way that becomes uniquely Angeleno.



INVISIBLE CITIES was developed and executed within 12 months, and became a phenomenon, with 22 sold-out performances, three extensions, and international acclaim. Wired Magazine called it “the opera of the future,” and The Los Angeles Times’ critic Mark Swed described it as “an inventive production that could, and should, be done anywhere.” We are confident that we can successfully produce HOPSCOTCH by October 2015.

We have already built a strong team of key leaders for the project, including the Director, Yuval Sharon; Music Director, Marc Lowenstein; Associate Producer, Rachel Scandling; and Creative Director Daniel Anderson. And we have secured composers Andrew Norman, Andrew McIntosh, Veronika Krausas, Ellen Reid, and David Rosenboom. The artistic team will conduct regular meetings over the next 12 months to ensure the pieces are developing successfully and ready for public performances.



The first challenge is financial. Although INVISIBLE CITIES was a success in every way, including financially, we are beginning the fundraising process all over again to support this more ambitious new project. The Industry remains a very small 501(c)(3) nonprofit organization, with box office revenue only covering a small percentage of the project's costs. In order to successfully implement this project, we will need to secure in-kind support from institutional partners. With 5D and SCI-Arc as partners, the process of securing collaborators in the realization of the work is successfully underway. Conversations are also already underway with technology sponsors that will help make this project both financially feasible and state-of-the-art.

Outreach is our second challenge. We believe that opera is for everyone, and our goal with HOPSCOTCH is to engage as many Angelenos as possible. As a small nonprofit organization, we are limited by the size of our marketing budget; we combated this challenge with our last two projects with a focus on social media and grassroots campaigning, building buzz from the ground up. We also focused on press and PR, and our partnership with MPRM was successful in achieving international attention for INVISIBLE CITIES. We believe that similar tactics will help make HOPSCOTCH a widely talked-about phenomenon in October 2015, although we will aim to have an even higher marketing budget.


Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

58 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

What a great and grand idea - but what do you do when it is gridlock? Once you do it, maybe you could bring it to New York!!! Bravo!

by stevie.pierson.3
over 1 year ago

The plan and execution is perfect for this city - our home - Los Angeles.

Thanks for making this a better place to live !

by spectraltone
over 1 year ago

Yuval Sharon and The Industry are *actually* visionaries. It's an easy word to use casually, but these folks see possibilities that nobody else has seen--and then bring them into this world. Bravo!

by stkadlec
over 1 year ago

No one has done anything like this. That should be enough.

by younge160
over 1 year ago

This stretches everything spatially--yes and yes.

by holdefer
over 1 year ago

This sounds absolutely wonderful. I love how the arts continue to surprise me every day.

by alyssa.shaina
over 1 year ago

At The Industry, we understand that opera can be an emergent art form, with tremendous transformative potential. Hopscotch is another visionary project from Yuval Sharon, engaging young composers and writers to help them build their careers. At the same time, The Industry is building a new audience, a next generation of opera lovers. I am so pleased and proud to be involved with The Industry and thrilled that Los Angeles is The Industry's home.

by maryaoconnor
over 1 year ago

Such a great way to connect the community and put LA even more on the map as the International destination to experience art like this.

by award1
over 1 year ago

This is so great. I love it.

by chuckytny
over 1 year ago

Yuval is a truly gifted visionary for our City of Angels.
I hope Hopscotch is one of the ten!


by CasadoHoudini
over 1 year ago

Look amazing!

by ericboydwrites
over 1 year ago

The Industry and partners are really fighting the good fight on behalf of "the arts" in SoCal. I took my whole family to see "Invisible Cities" on a gut instinct that it was going to be something special. My two daughters (aged 14 & 11) - and my wife and I, (both 46) were all blown away! It is the freshest, newest "theatrical" experience I have ever had. My two daughters were utterly mesmerized by the whole thing. We couldn't stop talking about it for days. When the next Industry production comes out, it won't be me pushing to go see it... it will be my daughters. And, that is exactly as it should be. I can't wait!

by apgcolin
over 1 year ago

Yeah, this looks like great fun. Sign me up. I haven't gotten to see any of their previous productions, but what a cool project.

by dangermartian
over 1 year ago

Everything the Industry does is revolutionary, exciting and incredibly important. I am so glad and so honored to be part of HOPSCOTCH!
The scope and vision of this project are remarkable. It will touch people far beyond our vast city of Los Angeles.

by Ellenreidmusic
over 1 year ago

What a wonderful project. I missed the Union Station performance and will be sure to not miss this one.
Edie Frere

by Zezette
over 1 year ago

You had me at experimental opera. Best of luck--this looks fantastic!

by megan.willoughby.5
over 1 year ago

We fully support, admire and enjoy Yuval’s path of opening opera for combination with other arts and for everyday life experiences as a strategy to develop new views on opera and culture as well as on real life, with the goal beyond to explore perspectives of human living in a human society. By his exciting productions Yuval enables and also inspires reflections on real life due to new cultural views and reflections on culture by merging with real life experiences. After experiencing Crescent City at LA and Doctor Atomic at Karlsruhe and unfortunately missing the original of Invisible Cities (only getting video impressions of the obviously fantastic event), we intend not to miss the real experience of HOPSCOTCH: Exciting idea to enable impressions and reflections of city places and city traffic in small audience groups traveling (or game-like “jumping”) around, accompanied by opera activities as transcending, utopian elements, all this combined in the central hub which is envisaged to become a temporal cultural center. These combinations give chances to create an atmosphere which favors reflections on visions about future living in LA, about the future of LA and all our cities. Fantastic perspectives in this sense are also opened by the collaboration with the various partner organizations. These collaborations give a pre-view to the collaborative cultural scene at which Yuval’s work is oriented as well as to its implications on forming the city and living in the city.
By Manfred and Elisabeth Bürger, Stuttgart, Germany

by manfred.burger.92
over 1 year ago

Whoa how amazing would it be if anyone and everyone could take part in this!?

by justin.shubert
over 1 year ago

So excited about this!!! LA needs more events like this to bring the community together.

by joshuaraab
over 1 year ago

What a great sales pitch! This will really get opera rolling in the city!!!

by Kkao
over 1 year ago

I saw Yuval's work in Krausas's spectacular opera "The Mortal Thoughts of Lady Macbeth" in 2010 and then in Chris Cerrone's sublime "Invisible Cities" in 2013. I am so looking forward to this "Hopscotch" project which will be a breath of fresh air for Los Angeles and its art, theater, and music community. Bravo Yuval for your foresight and your amazing team including the fabulous David Mack, who is charming and a brilliant managing director. - JS

by StanJ
over 1 year ago

After seeing The Industry's Crescent City in a warehouse and Invisible Cities in Union Station, I fully expect Hopscotch to be an experience like no other. There's always so much imagination, respect for the audience, and absolute fun in Yuval Sharon's direction that it's a treat to be able to participate, and I kept wanting to come back time and time again!

by Grant Barnes
over 1 year ago

very excited to be working on such a fun project that's so wonderfully suited to our great city!

by krausas
over 1 year ago

I wish I was working on this, but I will be in the first limo! What an awesome way to explore DTLA and East LA (near my hood)! I can't wait to see random people on the street reacting to it and interacting with the performers and the audience...

by powermack
over 1 year ago

Equally ambitious and exciting! Very much looking forward to seeing this production come to life. Based on what a wonderful job the Industry did with INVISIBLE CITIES at Union Station, I can only imagine how great this project will be! Suddenly I can't wait to get in my car!

by ProntoMarco
over 1 year ago

Yuval Sharon’s significant talent and chutzpah dared to impact LA’s opera/theatrical/live-performance world, and has been greeted with bright eyes and hungry ears. He surrounds the art with profoundly unique individuals and entities that passionately take that leap of faith. Bravo, and can't wait for this to explode on the scene!

by tamarchik
over 1 year ago

This sounds amazing and crazy!! I can't wait for this project. It would be awesome if it could get the help from LA 2050 to make the hub free and open to the public!

by ilparadosso
over 1 year ago

Yuval and his team are fearless and groundbreaking. Pioneering experiments like Hopscotch, which push the boundaries and live at the edge, are what make LA transform from world-class city to global creative capital.

by krisztinaholly
over 1 year ago

What an inspiring example of locative transmedia! Where do I buy a ticket?!?!?!

by johanna.blakley
over 1 year ago

I am so looking forward to working on such a creative project with a mix of writers, poets, and musicians, all thinking outside the box and all looking for connective experiences. So cool.

by JaneSR
over 1 year ago

This is a fantastic idea and so suitable for Los Angeles.

by burchre
over 1 year ago

Finally! Opera hits the streets of LA... literally! I'm super excited that Angelenos of all walks of life will have a chance to experience contemporary art and theater right in their own back yards. The central hub is a great way to engage the whole community... and I can't wait to hear the music of LA composers and musicians. Looking forward to another crazy-amazing experience from The Industry!!!! Woot woot!

by danielmhd
over 1 year ago

How cool that this project is capitalizing on elements typically viewed as obstacles by other art organizations: the amount of time audience members have to spend in their cars just getting to a performance and ticket prices. I hope that this idea gets funded so even more Angelenos can experience the magic of The Industry.

by Swass
over 1 year ago

Such an exciting concept, and that the hub will be in the Arts District is just awesome!! The Industry keeps pushing boundaries, and this method of opening up such a wide expanse of Los Angeles to be the actual scene through which the opera unfolds sounds simply beautiful. Definitely deserving to get help from LA 2050 to make the hub free to all, let's support this thought provoking and futuristic version of opera!!

by ekmclark
over 1 year ago

This sounds amazing!!! I would love to see it come to life. As an opera singer myself, I think this is so important for the future of opera. I think The Industry IS the future of opera and LA is the perfect place for this innovative company

by operacat
over 1 year ago

Wow, this looks super cool - what a way to experience the city through a very new lens.

by neealehu
over 1 year ago

Thanks so much! We are all about continuing LA's rise to international prominence culturally-speaking!

by ysharon1
over 1 year ago

Thank you, Chuck!!

by ysharon1
over 1 year ago

Thank you, Patricia!! I'm so honored and so proud to be an Angeleno!

by ysharon1
over 1 year ago

Thank you! We are so excited and hope we get the LA2050 prize! :)

by ysharon1
over 1 year ago

Wow, thank you! We love that our work excited your whole family. We're grateful for your support and enthusiasm!

by ysharon1
over 1 year ago

Thanks so much! We think HOPSCOTCH is the perfect follow-up to INVISIBLE CITIES...we can't wait to create it!

by ysharon1
over 1 year ago

Wow thanks Ellen! So excited to be doing this project with you!

by ysharon1
over 1 year ago

Thank you, Edie! We love you!

by ysharon1
over 1 year ago

LOL thanks Megan :) Spread the word about us! Thank you!!

by ysharon1
over 1 year ago

Wow, thank you for the beautiful note, Manfred and Elisabeth! Maybe we can bring the project to Stuttgart after we premiere it here in Los Angeles?

by ysharon1
over 1 year ago

Thanks so much Justin! I think it would be great to have it open to everybody.

by ysharon1
over 1 year ago

Thanks Josh! The community already building around this project is pretty amazing!

by ysharon1
over 1 year ago

Thanks...and great pun! I'm sure we'll be using that. :)

by ysharon1
over 1 year ago

Thank you so much for the lovely words! We are all thrilled and excited about HOPSCOTCH, and wouldn't it be great to have a "FREE" component with this central hub? :) We'll be looking to our fans to spread the word starting Sept. 2 -- thanks in advance for being an advocate!

by ysharon1
over 1 year ago

Thank you, Grant! We can't do it without you!

by ysharon1
over 1 year ago

Thanks Veronika -- your music is going to be part of what really makes it matter!!

by ysharon1
over 1 year ago

We'll miss you Dave, but I think you'll be busy? :)

by ysharon1
over 1 year ago

Haha thanks so much ProntoMarco! I hope that this project will give us a new perspective on driving and the freedom it can represent...Looking forward to developing this!!

by ysharon1
over 1 year ago

Wow, thanks Tamar, I'm blushing. :) It's true that everything The Industry does is a big group effort by many amazing artists, and we aim to create something that is so much bigger and better than what any of us could do alone.

by ysharon1
over 1 year ago

Thanks for your comment! It would indeed be SO great to have the central hub be free and allow everyone to participate. We'll be rocking the vote soon!!

by ysharon1
over 1 year ago

Thank you so much!! LA is our inspiration -- the people, the places, the way of seeing the world. We think this is the perfect way to celebrate what makes this city so unique. Thanks for your support!

by ysharon1
over 1 year ago

We're so excited for it! Tickets will go on sale late summer / early fall 2015 ... but we are definitely thinking about transmedia ways to build the story!

by ysharon1
over 1 year ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, July 01, 2014

Submission Ended
Thursday, July 31, 2014
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, September 02, 2014

Voting Ended
Tuesday, September 16, 2014
at 07:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0
Streetcraft LA
Streetcraft LA

Winner Announced
Tuesday, September 30, 2014