With Love Market and Cafe: bringing healthy food, jobs, and community to Southwest LA

submission by whoyu123

About Your Organization

Organization name(s):

With Love Market and Cafe, With Love Community Market and Cafe

Organization website:

Communitymarketandcafe.com

Organization Twitter handle:

WithLoveLA

Organization Facebook page:

With Love Community Market and Cafe - Doors Open Late Summer 2014

Organization Instagram:

WithLoveLA_

Describe your organization (check only one):

Nonprofit organization

For-profit organization

Government

Individual

Please Describe Yourself (check only one):

Solo actor (just us on this project!)

Proposed collaboration (we want to work with partners!)

Collaboration (partners are signed up and ready to hit the ground running!)

IN ONE SENTENCE, PLEASE DESCRIBE WHAT YOUR ORGANIZATION DOES.

:

A for-profit social enterprise seeking to provide healthy food access, employment and community classes/ cultural events to Southwest LA

In one sentence, please describe your idea or project.

:

We provide local and organic food products, a café featuring healthy prepared items, & a space to encourage Southwest LA pride & artistry.

Please write a sample tweet to describe your submission.

:

We're excited to offer healthy, locally sourced groceries in Southwest LA! What items would you most like to see? #withlovela

DOES YOUR PROJECT IMPACT LOS ANGELES COUNTY? Check only one.

Yes (benefits all of LA County)

Yes (benefits a region of LA County)

Yes (benefits a population of LA County)

No

Which area(s) of LA does your project benefit? Check all that apply.

Central LA

East LA

South LA

San Gabriel Valley

San Fernando Valley

South Bay

Westside

Other:

If other, please specify.:

Southwest LA i.e. the northern section of South LA near USC

WHAT IS YOUR IDEA/PROJECT IN MORE DETAIL?

:

- The Market carries fresh and healthy foods from local sources, rare commodities in Southwest LA. The market also features home-cooked foods produced by local residents.
- The café offers fair-trade coffee, teas, and other drinks in an ambient atmosphere where residents can come to eat, socialize, and relax.
-The store provides jobs, internships & improvement classes for locals, store employees and suppliers.
- Store profits will be reinvested into the community via training, educating, employment & more.

WHAT WILL YOU DO TO IMPLEMENT THIS IDEA/PROJECT?

:

We have already secured a leased space for the market, cafe, and our offices to be located, have a staff team who are finishing the market and cafe's product assortment via confirmations from local farmers/producers, and distributors. We also have a team of graphic and architect designers finishing the store and cafe's interior and exterior design. We continue to establish and further connections with other community groups/organizations, and are strategically outreaching to the community to fill various employment roles.

HOW WILL YOUR IDEA/PROJECT HELP MAKE LA THE BEST PLACE TO CREATE TODAY? IN 2050?

:

The goal of With Love Market and Cafe is to create a successful and empowering model for addressing the Southwest LA's need for food access and employment opportunities in the urban context. Our vision is that if we are able to replicate this business model throughout greater Los Angeles, there should be a significant impact on the amount of support given to local producers and infrastructure for increasing food access across LA county.

WHOM WILL YOUR PROJECT BENEFIT? PLEASE BE SPECIFIC.

:

The project is currently seeking to serve the roughly 100,000 residents within the 5 square mile radius surrounding the location of the market and cafe. Of this population, 55% of residents are latino, 20% are African American, 15% are Asian, and the rest are white or other. Our main focus is to serve the families that live in the area. Within the past 3 years, this 5 square radius area has lost 3 or its 6 full-service grocery stores, making it harder for families and residents to access groceries on a regular basis.

How will your project impact the LA2050 "CREATE" metrics?

Employment in creative industries

Arts establishments per capita

Concentration of manufacturing activity in LA

Federal research grant funding

Patents per capita

Jobs per capita

Minority- and women-owned firms

Gini coefficient

Number of high-growth startups

Venture capital investment

Measures of cultural and global economic influence (“soft power”) (Dream Metric)

Recruiting and retention rates at local higher education institutions (Dream Metric)

Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)

Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Other:

Please elaborate on how your project will impact the above metrics.:

1.) The local rate of diabetes: - Diabetes is 3.8 times the average rate of diabetes in the greater LA area, and so concentrating on providing healthier options for this community is an area we are seeking to monitor alongside our non-profit partners.

2.) Decreasing government assistance: During our surveying of the community, 1/5 of residents were on government assistance for food, with an average of $225 per month. Our current initial goal is to have 50% of our hired staff be from the surrounding neighborhood and community, with that percentage increasing to 75% by the end of the market's first year in business.

3.) Community Needs: Our free weekly community classes and events will serve to provide residents with a sense of pride, community, and betterment for their families in the way of health and personal/relational skill-building. We are looking to keep track of all members, volunteer, staff and otherwise, who engage in our programs and seek to be further involved. We plan on keeping track of our volunteer, outreach and participant base to see how networking and sense of community increases in the surrounding area.

PLEASE IDENTIFY ANY PARTNERS OR COLLABORATORS WHO WILL WORK WITH YOU ON THIS PROJECT.

:

Two major confirmed collaborators are LA Kitchen and Homeboy Industries:

Our factors for success with LA Kitchen include:
- Co-purchasing and sourcing our local produce together
- Hiring chefs that LA Kitchen trains through their programs for our market and cafe's prepared food assortment.
- Hiring people from LA Kitchen to do food prep for the Market and Cafe

Our factors for success with Homeboy Industries includes:
- Hiring individuals that Homeboy trains through their programs
- Sourcing some products from Homeboy
- Use Homeboy as a resource for employing members coming out of their programs

PLEASE SELECT WHICH OTHER LA2050 GOALS ARE RELEVANT TO YOUR PROJECT OR ORGANIZATION (CHECK ALL THAT APPLY):

LA is the best place to LEARN

LA is the best place to CONNECT

LA is the healthiest place to LIVE

LA is the best place to PLAY

PLEASE EXPLAIN HOW YOU WILL EVALUATE YOUR PROJECT.

:

1.) The local rate of diabetes: - Diabetes is 3.8 times the average rate of diabetes in the greater LA area, and so concentrating on providing healthier options for this community is an area we are seeking to monitor alongside our non-profit partners.

2.) Decreasing government assistance: During our surveying of the community, 1/5 of residents were on government assistance for food, with an average of $225 per month. Our current initial goal is to have 50% of our hired staff be from the surrounding neighborhood and community, with that percentage increasing to 75% by the end of the market's first year in business.

3.) Community Needs: Our free weekly community classes and events will serve to provide residents with a sense of pride, community, and betterment for their families in the way of health and personal/relational skill-building. We are looking to keep track of all members, volunteer, staff and otherwise, who engage in our programs and seek to be further involved. We plan on keeping track of our volunteer, outreach and participant base to see how networking and sense of community increases in the surrounding area.

WHAT TWO LESSONS HAVE INFORMED YOUR SOLUTION OR PROJECT?

:

1.) Learning about the connection between diabetes and poor eating to performance in schools. We want to focus on prevention rather than intervention in this area, which has contributed to our overall vision of affordable healthy food products for purchase in combination with free regular classes for nutrition education, tutoring etc.

2.) We have learned from various forms of international aid that certain structures do not work to rebuild an economy, but rather keep them in a state of poverty. However, strategies of support such as the microloan market has proven to transform economies. Being aware of this, we want to be a group that is empowering rather than just giving aid, so that the South LA economy can itself be transformed by the many capable residents who live here.

EXPLAIN HOW IMPLEMENTING YOUR PROJECT WITHIN THE NEXT TWELVE MONTHS IS AN ACHIEVABLE GOAL.

:

Between now and our opening day, we are waiting to receive approval from the bank for funding, which should happen in next 2 months. We have our lease in space, and are waiting on city approvals for construction and to build it out. We have the staff and structure in place for opening day, and currently we are on track to open within the next 3-6 months. We also have a great deal of community support!

PLEASE LIST AT LEAST TWO MAJOR BARRIERS/CHALLENGES YOU ANTICIPATE. WHAT IS YOUR STRATEGY FOR ENSURING A SUCCESSFUL IMPLEMENTATION?

:

1. Funding: we have the location, staff, food sources, and local interest already and have started our renovation processes for the space. The challenge is finding funding for the remaining portion of our startup costs. We have already raised $100,000 through our crowdfunding campaign and are actively seeking grants and loans to cover the remainder.

2. Local food culture: because of food injustice, local residents are inured to the effects of poor eating habits on their health. Many of these eating habits are now ingrained into their behavior, especially since fast food often costs less than fresh groceries. We are responding to this by tapping into the deep desires of household heads to see their families live healthy fulfilling lives. Our initial interactions with locals has shown us that the problem lies not with interest (studies show that low-income residents are just as likely to purchase local and organic, provided it is affordable) but with availability.

WHAT RESOURCES DOES YOUR PROJECT NEED? (CHECK ALL THAT APPLY)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)

Education/training

Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Discussion
63 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

This is really great for the neighborhood. Healthy choices aren't always affordable, and the business models of healthy food providers don't necessarily give back to the community. This is a great need, great opportunity for the residents it serves.

by collettehanna
over 1 year ago

This project is really needed for our neighborhood. There are so many hidden opportunities in this area - that the Market and Cafe can really leverage and showcase the amazing talent and spirit of residents. Thank you!

by leslie.graham.9843
over 1 year ago

I like the business model/approach of this organization. I can't wait to see how it influences the community of Los Angeles!

by taylorrapson
over 1 year ago

Transformation! I like.

by jlc122
over 1 year ago

This project has such a clear vision for providing jobs and empowering the local community through business. This is the path for sustainable change in our cities, and I so badly want this project to win so that this model can be shared!

by 9lairdmegan
over 1 year ago

Difference makers in Southwest LA. I have high hopes for this project

by vman24601
over 1 year ago

The video was incredibly clear and compelling - good luck!

by sasmith511
over 1 year ago

I am so beyond excited for the opening of this market and cafe. Healthy, affordable food access for all!

by 9lairdmegan
over 1 year ago

Looking forward to the market opening!! Keep up the great work!

by sam.santamaria.9
over 1 year ago

Ahhh I'm so excited! Love the reach of this endeavor and such good people behind it too!

by s_park
over 1 year ago

I can't wait to see the With Love Market & Cafe when it opens!

by taylorrapson
over 1 year ago

I am so excited to see this wonderful plan unfold for With Love Market & Cafe!

by danielle.adler
over 1 year ago

Voted and am so excited to see this come to fruition in a South LA food desert!

by Jessica Hamlin
over 1 year ago

I'm so excited to have a cafe that sources local and healthy food right in my neighborhood! LA needs more businesses just like this one.

by awong2014
over 1 year ago

Looks like a great plan! I hope you guys win.

by chelsea.a.ludwick
over 1 year ago

With Love connects the key pieces of health, employment, and education necessary for the betterment of underinvested low-income communities like Southwest LA. I'm so excited for the change you'll bring to the entire city, you guys are onto something fantastic!

by jenn3pope
over 1 year ago

I love the vision of With Love to invest in Southwest LA. Too often resources leave the communities where they're spent. But With Love is from Southwest LA and will invest in Southwest LA and its residents! This is what business should look like!

by awong2014
over 1 year ago

What an awesome idea! Glad I could help support it by voting. Best of luck to you!

by melissaott4
over 1 year ago

A place that provides healthy affordable foods, job opportunities, and space for community - so excited for this business to open in Southwest LA!

by sbarker
over 1 year ago

Food justice is such a vital part of community health. Looking forward to the market opening!

by nikiwong
over 1 year ago

Using local talent/skills/products to meet local needs! This is the future of urban business and it brings the community back to their roots!

by HappyMcDowell
over 1 year ago

I am so excited to see more affordable, local and healthy food in South LA! What more can I do to help support this vision?

by 9lairdmegan
over 1 year ago

Awesome project!!

by epork
over 1 year ago

So excited for opening day!

by keo.booker
over 1 year ago

Very excited to shop at With Love.

by JaredWarner4
over 1 year ago

Echoing many of the previous comments, I am so excited!

by cybilzhang
over 1 year ago

Thanks for trying provide healthy resources for my community.

by ashipster
over 1 year ago

This is such a vital and necessary project for not only the community of SouthWest LA, but also for, LA county at large. With Love will provide tangible access to healthy food, strong community and empowered living for those in the close proximity of the market, but also be able to impact other neighborhoods, as it creates a working and tested template to replicate elsewhere, throughout the city.
Great coffee, great pastry, delicious food and local, seasonal produce; community gathering in a vibrant, fun and supportive environment. Economic opportunity and education. What else could a neighborhood want or need?!!

by yourlocalhive
over 1 year ago

OH MY LANTA! This would be such nice addition to LA! Way to bring something new and necessary! So stoked!

by miah96
over 1 year ago

Excited for the cafe and market to open!

by icastaneda22
over 1 year ago

Let's share this with our friends and help With Love win this grant!!!

by HappyMcDowell
over 1 year ago

Fully give my support towards this project's vision!

by mushly
over 1 year ago

As a student at UCLA, I think this looks awesome!

by LindseyPerry
over 1 year ago

I saw in your proposal that the Market and Cafe will have weekly classes and events. What will those classes and events focus on?

by awong2014
over 1 year ago

It's worth fighting for!

by HappyMcDowell
over 1 year ago

Thank you! Please share and encourage more votes! We are going up against some wonderful causes/groups but believe ours will have the greatest impact in LA over the next 20-40 years!

by HappyMcDowell
over 1 year ago

You're not so bad yourself! Thanks for the kind words, support and your vote! You make a difference!

by HappyMcDowell
over 1 year ago

Just a few more months and you will have your wish!

by HappyMcDowell
over 1 year ago

It has been a long-time coming, over 4 years for the vision and the last two have been executing. Getting so close!

by HappyMcDowell
over 1 year ago

You rock! Thank you :)

by HappyMcDowell
over 1 year ago

Sing it!

by HappyMcDowell
over 1 year ago

Thank you so much!

by HappyMcDowell
over 1 year ago

Successfully creating a model for addressing food injustice in urban poor areas would truly transform these communities all across the country!

by HappyMcDowell
over 1 year ago

Thanks for the encouragement! Sound business principles paired with a passion for justice!

by HappyMcDowell
over 1 year ago

Thank you so much for your vote! Let's get others to vote as well!!!

by HappyMcDowell
over 1 year ago

Hopefully opening in the next few months!

by HappyMcDowell
over 1 year ago

Thanks! Hope to see you around the Market and Cafe when it opens!

by whoyu123
over 1 year ago

Yeah! Who says business can't be a force for good? Social enterprise for the win!

by whoyu123
over 1 year ago

Vote for us and share with your friends! Leaving a comment also helps, because that makes our project more visible, oh wait, you've already done that. Thanks!

by whoyu123
over 1 year ago

Thanks Esther! We are grateful for all the help that LA Food Policy Council has provided for us. We wish you best of luck in your category!

by whoyu123
over 1 year ago

Thanks Keo!

by whoyu123
over 1 year ago

Thanks Jared! We look forward to serving you when we open.

by whoyu123
over 1 year ago

We appreciate your support! It's helped us move from #26 out of #63 to #6 in a single day. Keep sharing with your friends!

by whoyu123
over 1 year ago

Thank YOU for voting. :D

by whoyu123
over 1 year ago

I agree completely. We're trying to do something here that could have impact across the entire city and hopefully the entire country.

by whoyu123
over 1 year ago

That's a great attitude. Thanks so much for your support!

by whoyu123
over 1 year ago

We're equally excited to serve you when that happens!

by whoyu123
over 1 year ago

Do it!

by whoyu123
over 1 year ago

Thanks for the vote. You helped us move up from #26 to #6 in a single day. Keep sharing this project with your friends!

by whoyu123
over 1 year ago

Thanks for the encouragement!

by whoyu123
over 1 year ago

Great question! The classes and events will be based on the needs voiced by the community. Right now, we are planning for food demonstrations, health education, entrepreneurship, budgeting, art, exercise, college financial aid, and many others!

by sbarker
over 1 year ago

Thank you! Please share and encourage more votes! We are going up against some wonderful causes/groups but believe ours will have the greatest impact in LA over the next 20-40 years!

by HappyMcDowell
over 1 year ago

That sounds great! I appreciate that the focus would be chosen by the community. My wife and I can't wait to see the Market up and running:)

by awong2014
over 1 year ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
$100,000
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, July 01, 2014

Submission Ended
Thursday, July 31, 2014
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, September 02, 2014

Voting Ended
Tuesday, September 16, 2014
at 07:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0
Streetcraft LA
Streetcraft LA

Winner Announced
Tuesday, September 30, 2014