Strivers.LA - digital tools for student success

submission by Geanuracos

About Your Organization

Organization name(s):

Strivers.LA via New Economy Campaigns

Organization website:

Organization Twitter handle:


Organization Facebook page:

Describe your organization (check only one):

Nonprofit organization

For-profit organization



Please describe yourself (check only one):

Solo actor (just us on this project!)

Proposed collaboration (we want to work with partners!)

Collaboration (partners are signed up and ready to hit the ground running!)

In one sentence, please describe what your organization does.


New Economy Campaigns drives social impact through multiplatform campaigns, and incubates new social venture projects like Strivers.LA.

In one sentence, please describe your idea or project.


Strivers.LA is a free digital tool that helps students succeed- we get bosses, family & friends to support students' educational goals.

Please write a sample tweet to describe your submission.


LA students- do you have a hard time finding time to study for exams? @StriversLA can help!

Does your project impact Los Angeles County? Check only one.

Yes (benefits all of LA County)

Yes (benefits a region of LA County)

Yes (benefits a population of LA County)


Which area(s) of LA does your project benefit? Check all that apply.

Central LA

East LA

South LA

San Gabriel Valley

San Fernando Valley

South Bay



What is your idea/project in more detail?


Strivers.LA is an application designed to help students succeed. Our current product is a free digital exam and study optimization tool. When a student signs up for Strivers.LA and enters an exam date, the application generates suggested study times and sends messages to keep the student’s studying on track. Strivers.LA exam calendars are designed to be easily sharable so students can tell their social networks and their employers about their study needs.

Many of LA's college and high school students work part-time and even full-time during the school year. Add in time for family, friends, and a romance, and time management can really suffer. Strivers.LA seeks to help Los Angeles students succeed, one exam at a time.

What will you do to implement this idea/project?


With Strivers.LA, students are prompted to share their exam calendars with people who can support their academic success (employers, parents, romantic partners, or roommates). Strivers.LA gives students time management tools and involves their social networks and employers in their education.

New Economy Campaigns and the Strivers.LA team have already built a working beta version of the Strivers.LA application, which is the first step to creating the kind of comprehensive application students need. We'd like to reach more students in order to get the needed feedback to improve the application.

Funds from the 2014 LA2050 grant would be used to support:
● Developing a revised version of the application in early 2015 based on student feedback from testing during summer and fall 2014.
● Planning and developing new components of the application to facilitate participation, increase automation, and expand scalability.
● Developing a method for gamifying student participation, creating class vs. class and school vs. school metrics.
● Recruiting students to use the app (incentives) and funding community manager support (staff time)
● Supporting the Los Angeles City College Foundation in providing incentives and outreach to current LACC students.
● Partnership outreach to local businesses to seek ongoing sponsorship and marketing incentives to students.
● Planning and implementing a comprehensive evaluation strategy.

We will recruit students to use the Strivers.LA app through:
● Online outreach via Facebook, twitter, and Instagram, using a content-driven strategy to engage students with fun and useful content about school success (and dealing with exams).
● In-person outreach through Los Angeles City College Foundation, student organizations, and nonprofits.
● Recruitment incentives for students to reach out to their peers and refer them to Strivers.LA.

We aim to create a culture of focus on exams, planning ahead for studying, and increasing student engagement generally on community college campuses in LA, improving education outcomes and increasing graduation rates.



Currently, California is one of the toughest places to be a community college student in the country. Our college completion rates are far below the national average, and our students arrive from high school without good study habits; they often require remedial classes before they can begin college-level work. Strivers.LA can help students today improve their study habits and increase their likelihood of completing a degree or certificate. Young people (as well as older students) who are balancing part- or full-time work with studies and family obligations understandably have a tough time.

Securing a college degree is central to a student having an increased standard of living throughout his or her life. Some studies show a lifetime differential of more than $1M between those completing a four-year degree and those who do not. Increased graduation rates result in better outcomes for the community overall.

Over the long term, Strivers.LA will help to create a culture of academic success and responsibility within our community college system and in the LA region overall, by recognizing the students who are working hard to succeed, as well as the employers and educators who are supporting them. We’ll give local businesses a way to recognize and reward students who are making an extra effort (and potentially find future employees through our network someday). We’ll give local leaders a way to see which businesses and campuses are stepping up to support students.

We’ll celebrate all of LA’s Strivers as they learn and succeed.

In 2050, if our initiative is successful, our community college system will have educated tens of thousands of better-prepared, employed and employable students, ready to work in growth industries that will power the LA economy for the subsequent 50 years; healthcare, technology, hospitality and tourism. We’ll demonstrate success by increasing the percentage of students who successfully complete college; we’ll improve profitability for businesses by reducing personnel and retraining costs, encouraging increased hiring and local investment. Most importantly, we’ll have created deep relationships between our community college system and local employers, developing a collaboration that understands that supporting student workers will result in an improved economic environment for the entire community.

Whom will your project benefit? Please be specific.


Our Strivers.LA app is designed for low-income, working community college students, but any high school or college student can benefit from its reminders to study, prompts to share their academic calendar with friends, family, and employers, and motivational study messages. Our app will benefit anyone who is seeking to better their life and employment prospects through education – it can be used freely by anyone who signs up to participate.

Nationally, 74% of students worked during the academic year, and 15 % are working full-time. Juggling work and school schedules leads to skipped classes, inadequate sleep, and even no-show exams. Research shows that every extra hour a student works above 10 hours/week lowers GPA by a measurable amount. Sixty percent of community college students work more than 20 hours per week and 25% work more than 35 hours per week. Among 18 countries tracked by the OECD, the United States finished last (46 percent) for the percentage of students who completed college once they started it. In California, fewer than 28% of students who begin a two-year college program complete a degree within six years; for those studying part time, this percentage falls to less than 12%, in both cases significantly below the national average. Los Angeles must improve its college completion rates in order to reach its economic potential.

Through our partnership with Los Angeles City College Foundation, we’ll be focusing our work on engaging LACC students. LACC's student population is among the most diverse in the nation. Of the College’s more than 18,000 students, 54% are immigrants to the United States and 45% are first-generation college students. Current LACC students are low-income, with 70% receiving a Board of Governors waiver for tuition and 53% receiving some form of financial aid. A number of students are even homeless and hungry. Through our partnership with LACCF, we will be able to engage directly with this population, helping to bolster the employment that most students use to support their educational goals and improving their likelihood of completing an associate’s degree or transferring to a four-year school.

Please identify any partners or collaborators who will work with you on this project.


STRIVERS.LA is being incubated by New Economy Campaigns, a digital strategy consultancy that has created national and global programs to leverage technology for social impact. Creating accessible ways to engage with causes that matter is the cornerstone of New Economy Campaigns’ work. The New Economy Strivers team includes a digital strategist, a designer/ developer, a project manager, an educator whose experiences teaching inspired the project, and a community manager. Collectively, we bring more than 75 years of experience to building Strivers. Our team is made up of "strivers" and we believe in educational access for all.

Strivers.LA is partnering with Los Angeles City College Foundation for implementation of our app and outreach to students. LACCF is a 501(c)(3) corporation established in 1968 to increase the educational opportunities for students of LACC. The Foundation creates and promotes new initiatives to meet unfunded programmatic needs of the school community. LACCF will ensure access to LACC students during product development, pilot, and implementation phases, as well as assist with program evaluation.

Los Angeles City College serves approximately 18,000 students annually, and they have one of the most diverse, and most economically challenged student bodies in California. LACCF is confirmed as a partner and participated in the development of this application, and will receive a portion of the grant funds if we are successful, in order to support on-campus outreach. LACCF provides us with direct, on-campus access to students, and will act as a liaison with the College overall and with the broader Los Angeles Community College District.

If our partnership with LACCF is successful, we hope to expand this partnership throughout the Los Angeles Community College District, which serves more than 250,000 students annually.

New Economy Campaigns has consulted for LACCF on digital outreach and engagement strategies, and we have developed a strong working relationship.

The three elements essential for the success of this partnership are:
● Reciprocal benefit for each partner; Strivers.LA will have access to a student population that’s perfect for our application, and LACCF will have access to a digital tool that will help its students succeed.
● Common goals: wanting to help struggling students succeed and complete a degree or certificate program, or successfully transfer to a four-year institution.
● Clear expectations and communication.

How will your project impact the LA2050 "LEARN" metrics?

Percentage of children enrolled in early education programs

Percentage of community college students completing a certificate, degree, or transfer-related program in six years

Youth unemployment and underemployment

District-wide graduation rates

HS student proficiency in English & Language Arts and Math

Academic Performance Index scores

College matriculation rates

Student education pipeline (an integrated network of pre-schools, K-12 institutions, and higher education systems that prepares students for seamless transitions between high school, higher education institutions, and the workforce) (Dream Metric)

Suspension and expulsion rates (Dream Metric)

Truancy rates in elementary and middle school (Dream Metric)

Students perceived sense of safety at and on the way to school (Dream Metric)


Please elaborate on how your project will impact the above metrics.:

Strivers.LA is designed to increase college completion and graduation rates by improving study habits, time management and student performance on exams. We're seeking to create a culture of academic success by involving students' friends, family, and employers in their education. Getting many students at an institution using Strivers is designed to change the social norms for study, test prep, and achievement for an entire institution.

Strivers.LA seeks to solve the problem of students’ poor time management and the difficulty of balancing work and school. Students need time off from work and a plan for studying. Strivers.LA sends messages to students in advance of their exams with reminders and study tips, and gives students tools to negotiate time off.

Future versions of the application will allow employers, family members, and friends to sign on to support students, and a student report-back and incentive process, and will expand to provide support in Spanish and other languages.

Strivers.LA has just launched its first working beta application, and is in the process of recruiting test users (students taking classes during the 2014 summer session at Los Angeles City College and Santa Monica College).

Please select which other LA2050 Goals are relevant to your project or organization (check all that apply):

LA is the best place to CONNECT

LA is the best place to CREATE

LA is the best place to PLAY

LA is the healthiest place to LIVE

Please explain how you will evaluate your project.


Strivers.LA has built-in metrics so that we can understand whether students are using our app, and interacting with our content. Our success metrics for the application will include:
● Number of new users/ signups.
● Number of students entering an exam date.
● Number of students completing a post-exam report-back survey.
● Reported impact of the app on that survey.
● Number of users returning to use the app for future semesters/ exam dates.

Outside of the Strivers.LA application metrics themselves, we’ll work with Los Angeles City College Foundation to attempt to track longer-term impact, including:
● Number of students using Strivers.LA who successfully passed their classes.
● Number of students using Strivers.LA who complete a degree or certificate program or transfer.
● Differences between students using Strivers.LA and those who don’t.

Eventually, we’d love to create a true (randomized controlled trial evaluation) of the Strivers.LA application.

What two lessons have informed your solution or project?


The Strivers team draws inspiration from many academic disciplines and types of research.

Public health research shows that positive habits can be contagious, and that friends and family influence can help support positive behavior change. Extrapolating these health results to educational achievement, the Strivers team set out to build a product that would allow students to get their social networks on board with their academic success.

Political science research shows that "Helping people to make plans can increase their likelihood of following through on intentions" so Strivers prompts students to plan to study. Voter turnout rates can be significantly increased through text message reminders so we incorporated text message exam reminders.

Explain how implementing your project in the next twelve months is an achievable goal.


We have already developed a beta version of the Strivers.LA application, and the focus of this proposal and grant would be to improve our existing product to make is as appealing to students as easy and fun to use as possible.

We are seeking quick adoption by as broad a user base as possible among low-income community college students in Los Angeles, and then adapting and improving the software based on community and student response. Given that the software is already ready to use, implementing the next phase of the Strivers project over the next year is feasible, especially with the participation of Los Angeles City College Foundation as a partner.

Please list at least two major barriers/challenges you anticipate. What is your strategy for ensuring a successful implementation?


Two major challenges to the success of our app are getting students who are already overwhelmed with multiple responsibilities to sign up and continue to participate/ use the app, and the challenges of working with the extremely large and complex Los Angeles Community College District.

Our strategies for recruiting and retaining student users include:
● Signup and referral incentives.
● Recruiting local businesses to provide incentives for success and participation.
● Developing gamification strategies so students can compete with each other, with other classes and schools to show success and drive recruitment and participation.
● Developing a positive social network/ social feedback loop among students to support using the app and future success.

What resources does your project need? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

6 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Time management and staying organized are crucial in becoming a successful college student. These tools help students communicate their time needs to their support network in order to stay on a successful path to college graduation!

by CatMarroquin
over 1 year ago

Strivers was inspired by real world college students who struggled to balance time commitments outside school with their class meeting times and homework requirements. These tools give students greater knowledge and command of their schedules while giving them the ability to share their time needs and get everybody in their networks on board academic goals. Timely notifications and inspirational messaging helps keep everybody on track and informed.

by angel.d.lopez.16
over 1 year ago

We work hard to get underrepresented groups into college and yet when they get there, what are the tools available to help them graduate?

by ann.le.98622
over 1 year ago

I've been mentoring a student for over a year now and even though he has support from family and friends it's hard for him to meet deadlines with all of his commitments at school, work, and the outside projects. I'd like to see something like this that helps him to be organized so he is not so stressed out.

by aeaton
over 1 year ago

I worked throughout my entire undergraduate experience, and if I'd had something like this, I'm sure it would've helped me not only organize better in school but also create a framework for organization in life, in general, which would've paid off exponentially. So, in context, I truly believe this sort of help can change lives.

by philmcc
over 1 year ago

This is a great tool for students, especially those that need that extra push to study! Being able to share your schedule with family, friends and your employer takes the commitment level that much further. This is definitely something that every type of student can benefit from!

by Janiiece
over 1 year ago

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Submission Began
Tuesday, July 01, 2014

Submission Ended
Thursday, July 31, 2014
at 07:00 PM UTC

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Voting Began
Tuesday, September 02, 2014

Voting Ended
Tuesday, September 16, 2014
at 07:00 PM UTC

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Winner Announced
Tuesday, September 30, 2014