submission by Knobhill1

About Your Organization

Organization name(s):

The Laurel Foundation

Organization website:

Organization Twitter handle:

Organization Facebook page:

Organization Instagram:

Describe your organization (check only one):

Nonprofit organization

For-profit organization



Please describe yourself (check only one):

Solo actor (just us on this project!)

Proposed collaboration (we want to work with partners!)

Collaboration (partners are signed up and ready to hit the ground running!)

In one sentence, please describe your idea or project.


RUN4YOURLIFE - 10K Walk/Run where you get paid to participate. Mobile app registration, start training, complete the event and get paid.

Please write a sample tweet to describe your submission.


We at @TheLaurelFdn want to get LA in shape and moving! How? Let's pay people to get in shape. Sound good? Vote @RUN4YOURLIFE

Does your project impact Los Angeles County? Check only one.

Yes (benefits all of LA County)

Yes (benefits a region of LA County)

Yes (benefits a population of LA County)


Which area(s) of LA does your project benefit? Check all that apply.

Central LA

East LA

South LA

San Gabriel Valley

San Fernando Valley

South Bay



What is your idea/project in more detail?


RUN FOR YOUR LIF will host a 10K event to get LA moving! We believe that if people start to exercise, they will want to continue. So by signing up via a mobile app, training everyday for a minimum of a month - all documented via the app, then come to the final event day, walk/run 10K and get a check!

We truly believe and have seen it happen that if you start to work out, you will start to eat right and you will feel better, and want to continue this healthy lifestyle. The first event of it's kind, LA will be the leader in taking action against fighting obesity. Parents will engager the kids, who will get paid too! What a great way to teach kids the importance of being active.

Event will end with a Health fair and celebration!

What will you do to implement this idea/project?


We will create a mobile app that will allow people to sign up and then log their exercise.

We will create the 10K walk/run, securing all that logistics and permits.

We will hire all necessary government officials to secure a safe event.

We will secure all media to be sure LA is in the limelight.

We will get volunteers to help with water stations/event day registration etc.

We will have tech support for the app.

We will have goodie bags and event T-shirts

We will have checks read at the end of the finish line instead of medals.

How will your idea/project help make LA the healthiest place to live today? In 2050?


You kidding me? This is a no brainer! This event will without a doubt make LA one of the healthiest places to live. We will actually be doing something to get people to MOVE and be active - literally for their life. The city is so focused on automobile transportation. If we get people to feel better just by walking some where (to train for the RUN FOR YOUR LIFE 10K) then we have made a step in the right direction.

Research shows that the hardest part about getting in shape is starting to work out. So by giving people an incentive to work out, we are getting them to take that first step.

LA will be taking the first step in the country to believe that we MUST change the way we live our lives … we will be the first city to really make a culture change … to MOVE.

Each year we can do the event, making cash prizes larger. More and more people will sign up. By 2050, we will have a city that is all about being active, exercising and eating healthy. This will lead to the change of other cultures in the city such as increased ride sharing, using public transportation more, hopefully we will have a Bike Share Transit system that will be in use by then) in short, LA will have become a health (no smog) active city that everyone will want to live in!

Whom will your project benefit? Please be specific.


The people of LA. Anyone who wants to take action and has wended to improve their health but never had a reason to. This will benefit the mom in South Central and her kids, the man in Santa Monica who wants to run but just has not found the time to start, the grandma who wants to start exercising and now is being asked by her grandson to do it with her.


We will come together as a city and community! Rich, poor, young, old, black, white, we are LA. and LA MOVES - RUN FOR YOUR LIFE!

Please identify any partners or collaborators who will work with you on this project.


We will need to work with a mobil app company to create the app for this event. We will also work with an organization who has put on large walk/runs for LA.

These have not bee secured but we are in the process now of getting them.

How will your project impact the LA2050 "LIVE" metrics?

Access to healthy food

Healthcare access

Exposure to air toxins

Number of households below the self-sufficiency standard

Percent of imported water

Obesity rates

Rates of homelessness

Walk/bike/transit score

Acres and miles of polluted waterways

Rates of mental illnesses

Prevalence of adverse childhood experience (Dream Metric)

Percentage of LA communities that are resilient (Dream Metric)

Percentage of residents receiving coordinated healthcare services (Dream Metric)

Percentage of tree canopy cover (Dream Metric)


Please elaborate on how your project will impact the above metrics.:

Through exercise the obesity rate will drop, healthy eating will occur, mental illness will lower (exercise has proven to improve mental health), and more people will choose to walk, bike or ride, improving the transit scores for the city.

Please select which other LA2050 Goals are relevant to your project or organization (check all that apply):

LA is the best place to CREATE

LA is the best place to PLAY

LA is the best place to CONNECT

LA is the best place to LEARN

Please explain how you will evaluate your project.


LA MOVES will have an app that is created that will actually log all the miles everyone who is registered accumulates. This will be mandatory for each participant to complete, in order to receive payment for completion of the event.

After that we will strongly suggest that they maintain using the app so we can document the activity after the event. Some will. This will then show us our success rate above and beyond the event timeline.


- Minimum of 1,000 people sign up to participate in the event and log their activity for a minimum of 1 month.

- 1000 people in LA will come together for a one day 10K run/walk

- 1000 people will change the way they live for a minimum of 1 month to complete this event.

What two lessons have informed your solution or project?


1. The hardest thing in exercising and creating a healthy life style is starting a routine.

2. Once you start to feel healthy - you will continue to do the actions that make you feel healthy.

Explain how implementing your project within the next twelve months is an achievable goal.


The project will take 12 months. This is achievable as we will need the time to create the app (2 months) and then start to market it. The biggest piece is the marketing and the app. Securing the permits and location etc will be easy.

So 2 months for the app set up. Marketing will start immediately to get it ready to launch the program as soon as the app is ready. Then market market market… secure all logistics and… done!

Time frame is easy.

Please list at least two major barriers/challenges you anticipate. What is your strategy for ensuring a successful implementation?


1. Full time staff to implement the event.
We will need a minimum of 1 full time staff to do this event. Solution, we will pay 1 full time staff to do this. This will come from the award money.

2. Finding the best mobile app company to create the app. Solution: we have our connections. We will interview all the best mobile app creation companies and hire the best.

What resources does your project need? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

0 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, July 01, 2014

Submission Ended
Thursday, July 31, 2014
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, September 02, 2014

Voting Ended
Tuesday, September 16, 2014
at 07:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, September 30, 2014