submission by michelle - teamfridayla

Organization Name


Team Friday




Please select the one indicator that is most relevant to your project or organization: Arts & Cultural Vitality

What is your idea and how will it impact your indicator?


Make ARTmageddon an annual celebration of the arts in Los Angeles!

Under the motto "Less Car. More Art.", hundreds of L.A.-based artists and arts organizations united last fall for ARTmageddon, a two-day citywide celebration of the prolific and inspiring art happening all over Los Angeles. At the center of ARTmageddon was a new website which allowed the idea live and be shared digitally ( It featured 250+ listings for performances, concerts, screenings, literary events, and exhibitions Angelenos could walk, bike and metro.
ARTmageddon began as an simple idea inspired by Metro's Carmageddon II, with almost all the previous support being donated time from dedicated volunteers, but it quickly became the largest citywide art party Los Angeles had ever seen.

ARTmageddon connects local artists to each other, encouraging collaborating between artists and arts organizations with each other, and with other local businesses such as restaurants, bookstores, and retailers. This central hub also supplies artists and arts organizations with the tools and know how to start going door to door in their own neighborhoods, creating a structure to offer the opportunity for artists to get to know their neighbors face to face.

Expansions to enhance ARTmageddon in 2013 include printed materials including a detailed printed map and decals for participating locations. A series of hosted talks and art movies before and during event. Social media contests with instagram. A mobile app creation than can continue to be updated so that the program can live beyond the live event. We would like to create an affiliate program as well for the neighboring cities including Long Beach, Pomona and Claremont and the Orange and Venture counties.

What are some of your organization’s most important achievements to date?


Our brightest achievement was our central mission at the founding of ARTmageddon, to redefine Carmageddon II as ARTmageddon. And it worked! We brought together hundreds of artists and arts organizations including LA's major arts organizations, and even the mayor's office joined in on the action. We were featured in local, national, and international press including USA Today, Newsweek, LA Times, NBC, Huffington Post, and dozens more, including neighborhood and city newspapers and newsletters from most LA District offices. We even noticed on Twitter and Facebook that people outside of Los Angeles (even in China!) were talking about "Less Car. More Art." and expressing their desire to be in LA for ARTmageddon weekend. enjoying ARTmageddon weekend. Hundreds of thousands of people encountered our simple idea, and many of them took the opportunity to walk, bike and metro to art nearby!

Please identify any partners or collaborators who will work with you on this project.


ARTmageddon was created by artists Diana Wyenn (Beyond the Usual) and Ezra LeBank (Curbside), in partnership with Metro, Department of Cultural Affairs, LA Stage Alliance, ForYourArt, the Los Angeles Downtown Arts District (LADAD) and Experience LA, and in collaboration with thousands of artists and more than 250 arts and cultural partners including LACMA, MOCA, the Fowler, and more! A full list can be found here:

For our next iteration, we will once again partner with these folks, as well as with Team Friday, and work to expand our reach to include even more artists, arts organizations, community partners, and media sponsors.

Please explain how you will evaluate your project. How will you measure success?


Evaluation is key for growth and we definitely understand that. As 2012 was the first year we were able to measure success through artist and institutional participation and media coverage. We are also meeting with key participants and contributors to analyze what was successful last year on the ground level. Although these will continue to be important factors of determining the future success of ARTmageddon, we will be measuring success in three phases. Phase one will include measuring the interactions from all forms of participants including artists, institutions, consumers and media on digital platforms. Phase two will be measuring the call to action by assessing the participation and media coverage during the event.Phase three will be any post event coverage and digital interaction.

Covering the success of ARTmageddon in three phases will allow us to react and change anything necessary to ensure success going forward.

How will your project benefit Los Angeles? Please be specific.

One of the major and critical benefits of ARTmageddon centers on cultivating neighborhoods and their connection to artists. Los Angeles is a city defined by its freeways. And yet, there are dozens of beautiful, culturally and historically rich neighborhoods, that while tourists travel from hundreds and thousands of miles away to experience, we often aren't even aware of what is waiting only steps from our front door. Here at ARTmageddon, we believe Los Angeles and Art should be defined by its neighborhoods.

A project of this magnitude benefits not only the arts in a direct and literal way but on levels that span across economic and neighborhood development.

And that's why we shout our rallying cry! "Less Car! More ART!"

What would success look like in the year 2050 regarding your indicator?


Success would mean making ARTmageddon an annual Los Angeles celebration of local art, bringing together each of Los Angeles' beautiful neighborhoods. It would spread to every arts organization in Los Angeles, and because a holiday-like atmosphere one weekend a year that spreads through the rest of the year through the connections, collaborations, and awareness raised during ARTmageddon. It would spread to a national "local movement," where headquarters in every major cultural hub join together for one weekend a year from cities from coast to coast join together in the biggest art party in the world!

7 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Welcome to Thomas Credit Firm, I am an international business man and Lender that has offered Loans to so various individual and firms in Europe, Asia, Africa and other parts of the world. We give out our Loan for a interest rate of 2% per annul for a minimum of 100.00 to a maximum of 100,000,000.00 rubles, dollars, pounds, euros, etc. The maximum loan term we can offer is 30 Years at fixed interest rate.
Available Loans
* Personal Loans (Secure and Unsecured)
* Business Loans (Secure and Unsecured)
* Combination Loan (Secure and unsecured)
* Consolidation Loan (Secure and unsecured)
* Mortgage Loans (Secure and unsecured)

Interested candidates should please contact us today for your online quick and easy loan without collateral deposits. E-mail:


by thomas4loans
6 months ago

Testimony On How My Life was Transform through the help of a God-sent Lender..

Hello everyone, I am Kathie Roper by name, am writing this Testimony because am really grateful for what Mason Diego did for me and my family, when I thought there was no hope he came and make my family feel alive again by lending us loan at a very low interest rate of 2%. Well I have been searching for a loan to settle my debts for the past three months all I met scammed and took my money until I finally met a God sent Lender. I never thought that there are still genuine loan lenders on the internet but to my greatest surprise i got my loan without wasting much time so if you are out there looking for a loan of any amount i would advise you to email Mr Diego via: { } or call (608) 728-8913 and be free of internet scams. thanks... Kathie Roper from California, USA.

by Kathie2233
10 months ago

In the push and pull world of art, culture and community this project should be pushed to the top! Los Angeles is a world class city who's future has yet to be realized. Keep up the hard and rewarding work Team Friday!

by bathroom graffiti
about 3 years ago

Art and environmental compassion in the same campaign? I'm in! Congrats to Artmageddon for encouraging us all to find more environmentally friendly ways to visit our favorite arts institutions, and introduce ourselves to others that are right in our backyards!

by jokin
about 3 years ago

Art and environmental compassion in the same campaign? I

by jokin
about 3 years ago

This is great, it works on many levels, it promotes Art & Culture, looks at Transportation and the need for staying local and lastly the environmental impact of your actions. Stay local, get to know your neighbors and connect on a deeper level through the arts.

by EdgarVarela
about 3 years ago

thanks for your support! There is still a lot of voting left so please tell your friends!

by michelle - teamfridayla
about 3 years ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
$1,000,000 in total grants
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, February 26, 2013

Submission Ended
Thursday, March 28, 2013
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, April 02, 2013

Voting Ended
Wednesday, April 17, 2013
at 07:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0
Homeboy Industries: Hope Has An Address
Homeboy Industries: Hope Has An Address

Winner Announced
Wednesday, May 08, 2013