Challenge by Goldhirsh Foundation

LA is the Best Place to Connect

Submit an idea to win $100K to make LA the best place to connect.

How can we make Los Angeles a place where every resident has the opportunity to engage and interact with other Angelenos?

The Specifics

We are pleased to announce the two winners who will each receive $100,000 to implement their projects:

This is an open call for ideas. Making LA the best place to connect means that Angelenos are empowered to contribute meaningfully in civic processes. It means that an expanded network of transportation options facilitates the easy flow of people and ideas.

How can your idea increase our region’s voting rates? Our volunteerism rates? For this challenge, we want to discover ideas that will make LA the best place to connect today and in 2050. What does connect look like? Here are the LA2050 “Connect” Metrics:

  • Rates of volunteerism
  • Voting rates by race
  • Adults getting sufficient social & emotional support
  • Median travel time to work
  • Attendance at cultural events
  • Number of public transit riders
  • Participation in neighborhood councils
  • Percentage of Angelenos that volunteer informally (Dream Metric)
  • Government responsiveness to residents’ needs (Dream Metric)
  • Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located near transit)
  • Total number of local social media friends and connections (Dream Metric)
  • Attendance at public/open streets gatherings (Dream Metric)
  • Residential segregation (Dream Metric)
  • Access to free wifi (Dream Metric)
  • Tell us how your idea, project, or program can help Los Angeles become the best place in the world to connect. Describe your idea by filling out the application below, and receive $100,000 to make it happen in 2016.

    Submit an application between Tuesday September 8th, 12:00pm (noon Pacific Time) and Tuesday October 6th, 12:00pm (noon Pacific Time). Your application will go through a moderation process to ensure that your project adheres to all challenge rules. From Tuesday October 20th, 12:00pm (noon Pacific Time) to Tuesday November 3rd, 12:00pm (noon Pacific Time), we’ll open challenge submissions to public voting. Rally your colleagues and friends to get behind your effort and join the public in selecting the winners. The jury will select two winners per category. One winner will be chosen from the top 10 voted submissions – which means you need to be in the top 10 to win. A second winner will be chosen from all submissions.

    And don’t forget to get your application in early! LA2050 will showcase submissions as they are accepted up until voting begins (between Tuesday September 8th, 12:00pm noon Pacific Time and Tuesday October 20th, 12:00pm noon Pacific Time).

    Connect with LA2050 on, Twitter, and Facebook and join the conversation via #LA2050. Stay updated with the challenge by subscribing to the LA2050 newsletter here.


    • If you don't see your submission here, don't panic! Your application is going through the moderation process, and will show up on the site over the next few days if it is approved.
    • Share how your idea will impact the LA2050 Goal of making LA the best place to play. How will your proposal impact the metrics?
    • Describe how the $100,000 award will enable you to implement your proposal.
    • Include a photo or video that represents your idea or organization. Photos should be in JPG, PNG, or GIF format, at least 570 × 345 pixels and no larger than 10MB. To include a video, use a YouTube URL.
    • Check out the LA2050 Goals, the LA2050 Report, and the My LA2050 White Paper for additional information.


    • Voting begins on Tuesday, October 20th, 12:00pm (noon Pacific Time) and closes Tuesday, November 3rd, 12:00pm (noon Pacific Time).
    • You can vote for one proposal in each category.
    • In order to vote, you must be at least 18 years old and a US resident.
    • In order to vote, log in with your GOOD account.
    • If you don’t have a GOOD account, it’s free to join. All you need is an email address or a Facebook account to register. You will be emailed a link that you need to click in order to validate your address.
    • We suggest using either Mozilla Firefox or Google Chrome browsers when casting a vote.
    • If you have any questions, please review these FAQs or send us an email at


    • The jury will select two winners per category:
      • One winner will be chosen from the top 10 of voted submissions – which means you need to be in the top 10 of your category to win.
      • One winner will be selected from all submissions by the jury.
    • Applications will be selected using the following criteria: impact on the LA2050 goal, creativity and innovation, feasibility, and community support.
    • Projects will be featured on this page and public voting will be open from Tuesday October 20th, 12:00pm (noon Pacific Time) to Tuesday November 3rd, 12:00pm (noon Pacific Time).

    Rules & Regulations

    • This Challenge is open for submissions from Tuesday September 8th 12:00pm (noon Pacific Time) to Tuesday October 6th 12:00pm (noon Pacific Time).
    • US-based non-profit, for-profit, and government organizations with projects serving Los Angeles County are eligible to apply.
    • Funds for the project must be spent within twelve months.
    • Submitted projects must impact Los Angeles County.
    • Proposals will be featured on this page and public voting will be open from Tuesday October 20th 12:00pm (noon Pacific Time) to Tuesday November 3rd 12:00pm (noon Pacific Time).
    • One winner will be selected by a jury from the top 10 voted projects in each category.
    • One winner will be selected by a jury from all projects in each category.
    • Ongoing projects are eligible for submission.
    • Applications will be selected using the following criteria: impact on the LA2050 goal, creativity and innovation, feasibility, and community support.
    • All winners of the My LA2050 Grants Challenge will be grantees of the Goldhirsh Foundation and will be required to participate in at least one check-in with a Goldhirsh Foundation team member per month.
    • Read all the rules.


    Besides the prospect of winning $100,000 – there are other major benefits to applying. Applicants have reported several benefits to participating in the My LA2050 Grants Challenge, including:

    • The opportunity to create or crystallize a new idea or project
    • Increased awareness and exposure around your proposal
    • Increased understanding of the LA social impact landscape
    • The opportunity to cultivate and build new relationships with peers
    • The opportunity to learn how to tell a compelling story about your organization’s impact
    • Real-time feedback loops from your peers
    • Inspires the creation of videos, photos, tweets, and pithy messaging to promote your proposal
    • Visibility in front of other foundations and potential alternative funding sources
    • Some 2014 winners had non-winning proposals in 2013

    4 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

    I was born in LA and fled with my parents to San Diego in the early 1960s never to return except for visits. I have studied Urban Planning within Landscape Architecture. I have watched San Diego grow. The fundamental problem with LA has got to be corruption. There is plenty of money to create high functioning separate communities and employment that does not require dragging your butt from one side of the LA to the other. But where is it? This is just like The South. The poor and now the middle class take it on the chin. The basics of good urban planning and reform are known. It doesn't take a genius. Something more is going on that is not being addressed. Get out while there is still time!

    by leavesongrass
    6 months ago

    elect leaders who understand they are there to serve the needs of the people, to listen to what the people are saying, and not be afraid of taking on their opponents. but this means refusing lucrative opportunities to advance their political ambitions. it means saying no to special interest groups if their proposals run counter to the needs of the people. it means they have to love their city, and be willing to sacrifice their own careers if they can't meet the challenges before them.

    by bittermelon
    6 months ago

    i believe that we have several hundred thousand latch key kids with the Computer social media and a bag of Top Rami Noodle soup raising our children while Mom a single parent working 2 and 3 jobs to pay for these latch key kids! we need more of back in the day they had the YWCA as one of the after school programs but today we need something a little more sophisticated for these kids of entitlement! we need to take some of those vacant warehouses and old factories and build some safe programs that they can come too directly after school with actives that would attract their attention! and not just the school of the arts where you have to have some kind of degree to enroll. We have raw undeveloped talent out here in our lower development areas of L.A. we need more home away from home programs we need for our mainstream artist Beyonce and Rhianna and Ice Cube you know the ones that our little ghetto children idolize and take their allowance money to buy their $300.00 tennis shoes or clothes lines while Mom is on section 8 housing trying to give their kids what everybody else's kids have. We call it keeping up with the Jones the same celebrity status that pays for their fame (Ghetto kids) yes them give back what was given to you!!! and that is to reach out and make an "Appearance" at some of these new state of the art after school programs geared toward getting these kids involved not as a punishment but as a way out of the Ghetto by their own good merits and achievements

    by 91016monrovia
    7 months ago

    RIGHT ON!!!!! Man I wish I could export this and post in on EVERY LA related FB page I can find!

    by 40redtruck
    6 months ago

    Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
    Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
    Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

    Submission Began
    Tuesday, September 08, 2015

    Submission Ended
    Tuesday, October 06, 2015
    at 07:00 PM UTC

    Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

    Voting Began
    Tuesday, October 20, 2015

    Voting Ended
    Tuesday, November 03, 2015
    at 08:00 PM UTC

    Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

    Winner Announced
    Tuesday, December 08, 2015