ReveaLALA

submission by AndrewByrom
ReveaLALA

About Your Application

Organization(s) name(s):

Architecture and Design Museum (A+D)

Organization(s) website(s):

www.aplusd.org

Organization(s) twitter handle(s):

www.twitter.com/aplusd_la

Organization(s) facebook handle(s):

www.facebook.com/aplusd.la

Organization(s) instagram handle(s):

www.instagram.com/aplusd_la

Please share the direct link for voters to sign up for your newsletter(s):

www.aplusd.org

Describe Your Organization(s)

Non-profit organization

For-profit organization

Government

Other (please specify below):

In one sentence, please describe what your organization does.

:

The mission of The Architecture and Design Museum is to celebrate and promote an awareness of progressive architecture and design in everyday life through exhibits, educational programs and public outreach.

In one to three sentences, please describe your proposal.

:

ReveaLALA is a series of interventions that highlight and reframe important visual depictions of Latino culture in Los Angeles.

From public sculptures and iconic buildings to road signs and street vendors, each element will literally be‘reframed’ with a simple color panel placed behind it – momentarily taking the piece out of its surroundings and allowing the viewer see it afresh and to rethink its meaning.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA

Westside

South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)

LAUSD

Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Connect” metrics? (check all that apply)

Rates of volunteerism

Voting rates by race

Adults getting sufficient social & emotional support

Median travel time to work

Attendance at cultural events

Number of public transit riders

Participation in neighborhood councils

Percentage of Angelenos that volunteer informally (Dream Metric)

Government responsiveness to residents’ needs (Dream Metric)

Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located near transit)

Total number of local social media friends and connections (Dream Metric)

Attendance at public/open streets gatherings (Dream Metric)

Residential segregation (Dream Metric)

Access to free wifi (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.

:

'ReveaLALA' is a series of interventions that highlight and reframe important visual depictions of Latino culture in Los Angeles.

From public sculptures and iconic buildings to road signs and street vendors, each element will literally be‘reframed’ with a simple color panel placed behind it – momentarily taking the piece out of its surroundings and allowing the viewer see it afresh and to rethink its meaning.

On the reverse of each panel will be a formal description of it’s history and also less formal statements from the local community - that speak to what these icons mean on a more individual, contemporary, and personal level to those who live with them everyday. A website will be produced to announce each intervention and direct the public to their whereabouts in the city.

We will also create a poster that doubles as a kit for people to create their own 'frames. They will be able to cut use panels of the projects themed color and start 're-framing' places and things that are significant in their own lives. They are encouraged to photograph and post images to our Tumblr account where they will be displayed. This poster will be sent out to schools and distributed throughout the community.

There will be a series of educational events and happenings based around the project, including:

1. Poetry readings and community gatherings at the ReveaLALA interventions to celebrate their
importance in the city

2. Phone App with discovery map allowing the user to go on a self-guided tour and learn more about each ReveaLALA intervention

3. DIY kit for schools and institutions which allows the user to identify their own Latino place of
importance and add to the series of ReveaLALA interventions

4. Instagram social media page for users around the city to add documentation of their experiences
at the ReveaLALA interventions.

Ultimately we hope to work with the community and LA City to create several permanent plaques to celebrate specifics and significant places of Latino culture or heritage.

Please explain how you will evaluate your work.

:

Evaluation strategies:

1. Recording attendance to the planned public events - importantly the attendance of people from outside of the communities
2. Conversations with the community
3. Informal surveys - verbal and written
4. Level of interest in our project from Los Angeles city officials 

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)

Education/training

Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

Discussion
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Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
$100,000
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015