Free concerts + community = change

submission by clesinski
Free concerts + community = change

About Your Application

Organization(s) name(s):

Grand Performances

Organization(s) website(s):

Organization(s) twitter handle(s):

Organization(s) facebook handle(s):

Organization(s) instagram handle(s):

Please share the direct link for voters to sign up for your newsletter(s):

Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


In 2016, Grand Performances (GP) celebrates 30 years of presenting FREE, high quality performing arts that reflect the best of global culture and inspire community among America's most diverse audience.

In one to three sentences, please describe your proposal.


GP believes that art can introduce us to the big issues of society and to each other – a vital role in a city as diverse as ours. For our milestone season, GP will present 50+ free cultural events including live performances and public conversations at our iconic Downtown L.A. venue plus community outreach programs serving more than 60,000 people from across the region. GP will connect audiences to artists and each other resulting in greater participation in L.A.’s cultural and civic life.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Connect” metrics? (check all that apply)

Rates of volunteerism

Voting rates by race

Adults getting sufficient social & emotional support

Median travel time to work

Attendance at cultural events

Number of public transit riders

Participation in neighborhood councils

Percentage of Angelenos that volunteer informally (Dream Metric)

Government responsiveness to residents’ needs (Dream Metric)

Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located near transit)

Total number of local social media friends and connections (Dream Metric)

Attendance at public/open streets gatherings (Dream Metric)

Residential segregation (Dream Metric)

Access to free wifi (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.


GP believes that access to the arts should be a right and not a privilege and that the arts play a critical role in healthy communities. Since 1987, a million Southern Californians have come to our concerts, discovered new artists and connected and engaged with those around them. In 2016, Grand Performances will:

GP will launch a celebratory 30th season of music, dance, film, theater and spoken word that addresses local, national and even international issues through the performing arts. These programs will be complemented by post-show discussions, community gatherings, and online forums to encourage active participation from the community. This will include the second year of “re:ARRANGED - Muslim Cultures Illuminated” a 22-month cultural exchange and artist residency project that expands the definition of Muslim culture for participating local artists, underserved youth, and the general public.

GP will test off-site programming collaborations through a deeper partnership with the Los Angeles City Public Library (LAPL). This will include a series of Poetry Writing and Performance workshops at three South L.A. branch libraries and a series of five viewing and discussion programs in East and North L.A. branch libraries around the “Latino Americans 500 Years of History” public programming initiative produced by the National Endowment for the Humanities (NEH) and the American Library Association (ALA).

GP recognizes the need to develop a well-trained volunteer force that is deeply engaged with and actively involved in the organization - as "music docents" for the larger audience during our free concert series, or goodwill brand ambassadors at offsite events. GP will deepen current partnerships with community organizations to engage audiences around voter registration and volunteer engagement. Organizations like the African American Voter Registration and Education Project and other community-focused operations will be onsite at our performances and be complemented by a social media campaign.

Many people ask us – if the shows are free, do the artists perform for free? Not only are talented local and international artists paid competitive fees, they are supported by a crew of seasoned theatre professionals and work with our Director of Programming to develop new work and create one-of-a-kind programs.

Please explain how you will evaluate your work.


GP will invest in a major audience survey tracking attendance figures, demographics, # of new audience members, growth of social media participation, and artist/audience reactions to programs along with the LA2050 CONNECT metrics identified. Surveys will be deployed onsite at events with the help of volunteers and through social media and e-newsletter. Metrics provided by our web server and social media outlets provide data on # of hits, time spent on the web site, pages viewed/shared and other essential evaluation information.

While data-driven measurements are crucial, it is often the personal anecdote or story that best relates the impact of our work in the community and these stories are gathered online and through participatory activities (a new StoryCorps style initiative) at live events. A successful project will meet or exceed the following goals:

Increase audience by 10%
Increase social media followers by 25%
Add 100 new volunteers
Add 500 new voters

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

5 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Grand Performances unique presentation of Global culture changed my life, infusing the cultural landscape of Los Angeles with sounds and insights from around the Globe. From Boyle Heights and LA's street corners to an international meeting place of culture and sound and people. A visionary project that touches all our lives.

by ElSparkuez
5 months ago

GP made me feel like Los Angeles was home through community connected by music. No race, no language barriers, home with hearts beating to the same beat. That and more...

by farahsosa
6 months ago

Grand Performances is a wonderful free place to enjoy live music. Wonderful organization invite the community to assist to these concerts. And recognize the high music quality with a beautiful L.A. Grand Plaza.

by Incansable
6 months ago

Would love to find out more about how GP has changed your life!!! Can you contact me at

by Calli829
5 months ago

Thank you for the GP acknowledgment. We do what we do because of audience members like you!

by nuritsmith
6 months ago

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Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015