KCRW Capital Campaign

submission by Christi Corpus
KCRW Capital Campaign

About Your Application

Organization(s) name(s):

KCRW Foundation, Inc.

Organization(s) website(s):


Organization(s) twitter handle(s):


Organization(s) facebook handle(s):


Organization(s) instagram handle(s):


Please share the direct link for voters to sign up for your newsletter(s):


Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


A service of Santa Monica College and a flagship NPR affiliate, KCRW is a public radio station that features an eclectic mix of news, music, and cultural programming that engages audiences in civic dialogue and advances cultural conversation.

In one to three sentences, please describe your proposal.


An award from LA2050 would support KCRW’s first major Capital Campaign and meet three objectives: (1) Construct the KCRW Media Center, custom-designed to meet KCRW’s needs, connect to audiences in new profound ways, and serve as the premier cross cultural public space for Los Angeles’ diverse population; (2) Invest in programming that moves KCRW to new levels of excellence; and (3) Create digital technologies that promote KCRW’s mission amid an ever-changing media landscape.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Connect” metrics? (check all that apply)

Rates of volunteerism

Voting rates by race

Adults getting sufficient social & emotional support

Median travel time to work

Attendance at cultural events

Number of public transit riders

Participation in neighborhood councils

Percentage of Angelenos that volunteer informally (Dream Metric)

Government responsiveness to residents’ needs (Dream Metric)

Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located near transit)

Total number of local social media friends and connections (Dream Metric)

Attendance at public/open streets gatherings (Dream Metric)

Residential segregation (Dream Metric)

Access to free wifi (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.


KCRW is more than just a radio station. KCRW envisions a future as the premier multimedia forum for music, news, and culture. Building the KCRW Media Center is only the first step toward securing this future.

Much in the same way that KCRW is a destination platform for artists and audiences, the KCRW Media Center will become a physical destination and a multipurpose venue. The 35,000-square-foot facility will provide three times its current studio and production space and boasts a 1,400-square-foot performance studio for established and emerging artists for decades to come. An audience viewing gallery will enable hundreds of people to experience intimate live in-studio sessions and performances each week, and we will broadcast these performances to millions of listeners and viewers worldwide. The building will be engineered to provide live broadcasts and public programming in shared SMC-KCRW spaces, including a 180-capacity auditorium and the 18,000-square-foot Wallis Annenberg Plaza Courtyard and Outdoor Stage.

The KCRW Media Center will be located on the campus of Santa Monica College’s Center for Media and Design (CMaD). Conceived as a way to unite the College’s instructional facilities with its professional broadcasting partner, the CMaD campus will accommodate collaboration through shared spaces and public programming. The campus is located at the center of a transit corridor in Santa Monica’s Creative District near the LA Metro Expo Line stop at Bergamot Station and along expanded bus and bike routes. The campus design was even awarded the Urban Land Institute’s Los Angeles Real Creativity Award as an outstanding example of urban placemaking.

The KCRW Media Center will be a Los Angeles landmark and a space to galvanize the public. Through programming on the radio, online and at hundreds of in-person events, KCRW will serve as the thought-leading community center of Los Angeles—a true “center” for this sprawling city often characterized as lacking just that. It will be a vibrant, publicly-accessible space for cultural discovery, civic discourse, and community building. With the ability to present live public programming in its own space, KCRW will deepen its relationship with members, engage new audiences, and stake its claim as the cultural epicenter for Los Angeles.

Please explain how you will evaluate your work.


As a public media service, one of our most important duties is to evaluate the efficacy of our model, and structure our programs so they might become resources for a sustainable public media landscape. We measure success by tracking growth in listening loyalty and membership support among our audiences. We evaluate the impact of our programs through qualitative and quantitative metrics that examine listenership/viewership data, community feedback, participation via digital platforms, and attendance at live events. We measure our success in advancing access to arts and culture through feedback from the artists, storytellers, and public and private cultural institutions with whom we partner. We measure success in building and engaging communities through the attendance and feedback received at our original live event programming. These metrics inform KCRW’s leadership of the public response to our work and guide strategic decision making and investment in new opportunities.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

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Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
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Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015