Turning Out Voters Through Local Relationships

submission by lavoice101
Turning Out Voters Through Local Relationships

About Your Application

Organization(s) name(s):

LA Voice

Organization(s) website(s):


Organization(s) twitter handle(s):


Organization(s) facebook handle(s):


Organization(s) instagram handle(s):


Please share the direct link for voters to sign up for your newsletter(s):


Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


LA Voice is an interfaith, multi-racial community organization that awakens people to their own power, training them to speak, act and work together to transform our city into one that reflects the dignity of all people.

In one to three sentences, please describe your proposal.


LA will not solve its problem of racial inequity without greater civic participation. Voter turnout is at a historic low, and LA Voice has a plan to turn that around. Barriers to voting can be overcome by leaders from diverse faith backgrounds investing in local relationships to increase participation. When LA Voice leaders turn out all 40,000 people represented by our 36 diverse congregations-- AND their neighbors--it will shift the electorate towards a more representative, inclusive county.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

e.g. Third Street Middle School; Boyle Heights; LA County:

Long Beach, Watts

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):


Develop local leadership and power

How will your proposal improve the following “Connect” metrics? (check all that apply)

Rates of volunteerism

Voting rates by race

Adults getting sufficient social & emotional support

Median travel time to work

Attendance at cultural events

Number of public transit riders

Participation in neighborhood councils

Percentage of Angelenos that volunteer informally (Dream Metric)

Government responsiveness to residents’ needs (Dream Metric)

Transit-accessible housing and employment (the share of housing units and percentage of jobs that are located near transit)

Total number of local social media friends and connections (Dream Metric)

Attendance at public/open streets gatherings (Dream Metric)

Residential segregation (Dream Metric)

Access to free wifi (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.


Los Angeles remains segregated not just geographically, but by civic participation. We have one of the lowest voter turnout rates in the country. The most recent local election in May of 2015 saw an abysmal 8% turnout, and turnout in low-income communities and communities of color was even lower. But LA Voice has a plan to bring people together across race, class, and faith to reverse LA’s low voter turnout-- not just in this election, but for years to come.
The traditional voter turnout tactics used by most campaigns don’t work in low income communities and communities of color. What does work is local, trusted community leaders working to turn out their neighbors. To build a truly representative LA electorate, we need to “meet people where they are”, and for these communities that often means their church, mosque, or synagogue. LA Voice, with our 36 member congregations representing 40,000 families in LA County, is uniquely poised to turn out votes for the Fall 2016 elections. In 2014, LA Voice trained over 500 volunteer leaders to talk to 36,081 low-propensity voters, mostly voters of color, and our contacted voters voted at a 7% higher rate than the County average; now, we have a plan that will engage even more leaders to turn out even more voters in a more strategic way.
Our plan is based on three principles:
Leader ownership: LA Voice leaders, not staff, will own this work. Leaders will commit to registering and turning out their congregations plus 5-7 precincts in the vicinity, guaranteeing that every eligible voter will be contacted by a trusted local leader. Leaders will turn out their congregations through non-partisan preaching and teaching about voter engagement, voter registration drives, and phone banking congregational members. Then they’ll turn out their neighborhoods by hosting voter registration house parties, running targeted voter registration phone banking and canvassing, and canvassing at community events.
Starting early: We’re developing our teams now, not waiting until just before the election. This guarantees that we’re building a sustainable movement that can transform the electorate long term.
Transformational relationships: A simple, transactional message won’t increase voter turnout in lasting way. We are asking people to vote as part of a larger strategy to transform LA into a more just, equitable place to live, and to keep working alongside each other year after year, not just during the election.

Please explain how you will evaluate your work.


Evaluation is a key component of our voter turnout work. By tracking all data in the Voter Activation Network and analyzing what worked best in our 2012 and 2014 campaigns, we were able to develop our plan for the current election cycle. We will partner with PICO National Network to conduct research and identify best practices for our voter turnout work. We will look at the effectiveness of our work over the past two election cycles by tracking our contact rates with community members and comparing them to actual voter turnout. We will evaluate the effectiveness of different forms of contacts (phone banking compared to in-person, etc) in order to continually improve. We are also part of a learning community of organizations in LA and the state that constantly evaluates best practices and the effectiveness of new technology.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

3 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

LA Voice does an amazing job of organizing and building leadership among its members. It would be great for Los Angeles if their leaders were funded to turn out their members in elections so that electeds were more accountable to the social justice issues they push.

by LPayne
5 months ago

The best non-profit doing social justice work, proud to be engaged with them trying to bring solutions to our communities.

by unguanaco en la
6 months ago

Use the money to assist with low income housing, and housing for the homeless.

by Jimmott
6 months ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015