Creating culturally vibrant commercial corridors in LA's diverse neighborhoods

submission by Tunua-LISC
Creating culturally vibrant commercial corridors in LA's diverse neighborhoods

About Your Application

Organization(s) name(s):

Local Initiatives Support Corporation (LISC) Los Angeles

Organization(s) website(s):

Organization(s) twitter handle(s):

Organization(s) facebook handle(s):

Organization(s) instagram handle(s):

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Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


LISC equips struggling communities with the capital, strategy and know-how to become places where people and businesses can thrive.

In one to three sentences, please describe your proposal.


The cultural assets of Los Angeles’ neighborhoods represent an untapped economic development resource. LISC LA intends to (1) convene local arts, business and community economic development stakeholders to glean best-practice strategies for cultural economic development, (2) support the implementation of efforts to anchor 4 neighborhoods/commercial corridors as cultural magnets and (3) strengthen, while growing diverse businesses that are part of the local creative economy.

Please write a sample tweet to describe your submission.


Let’s tap LA’s talents and cultural assets to create pLAces that are economically and artistically vibrant.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valey

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

e.g. Third Street Middle School; Boyle Heights; LA County:

Central LA: Little Tokyo, Central Avenue Historic District; East LA: Boyle Heights; South LA: Crenshaw/Leimert Park

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Create” metrics? (check all that apply)

Employment in the creative industries

Arts establishments per capita

Concentration of manufacturing activity in LA

Federal research grant funding

Patents per capita

Jobs per capita

Minority- and women-owned firms

Gini coefficient

Number of high growth startups

Venture capital investment

Measures of cultural and global economic influence (“soft power”) (Dream Metric)

Recruiting and retention rates for local higher education institutions (Dream Metric)

Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)

Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Describe in greater detail how you will make LA the best place to create.


The cultural assets of Los Angeles’ neighborhoods represent an untapped economic development resource. Our goal is to have Los Angeles’ culturally-rich communities reach their economic potential. Many of these neighborhoods are being discovered due to the installation of new transit rail lines along with market pressures on households to identify affordable housing and commercial climates. This phenomena could very well threaten and in some cases wipe out the cultural viability and longevity of these areas. LA LISC is poised to take on the leadership challenge of working with local stakeholders in 4 distinct neighborhoods to engage businesses, residents, merchant associations, arts-related entities and community based organizations to maximize collaboration and to harness the creative cultural potential to achieve an economic development gain. LA LISC will: (1) Convene a cultural economic development summit – LA LISC will host a day-long summit to address the many facets of cultural economic development and connect participants to creative strategies that have been used in region and from across the country. LA LISC envisions an event that includes interactive panels, tours, skills-building and knowledge gaining sessions that highlight how local organizations can impact the ongoing viability of their cultural commercial districts. (2) Activate 4 cultural magnets with a pilot or iconic activity – LA LISC has identified 4 cultural magnets in which to implement a pilot or iconic activity. The four areas are Central Avenue Historic District (Coalition for Responsible Community Development), Little Tokyo (Little Tokyo Service Center), East Los Angeles/Boyle Heights (East Los Angeles Community Corporation and Leimert Park (LP Village 20|20 Vision Initiative). The identified cultural magnets will have an opportunity to explore and categorize their current approaches and determine how best to anchor those activities.
(3) Support and grow entrepreneurial enterprises that are a part of creating neighborhood cultural vibrancy – Small businesses are often the heart and soul of what makes a place culturally great. LA LISC will work with the 4 cultural magnet communities to identify businesses and further define clusters that are essential to their creative economy. The goal will be to assist these businesses with access to capital, information, larger markets and technical assistance.

Please explain how you will evaluate your work.


LA LISC is seeking to engage stakeholders in a coordinated effort to develop cultural economic strategies. It is our hope to inspire the need for neighborhood and historic preservation of culture in demanding economic conditions. Success will be evaluated by the following metrics:
• 10 participant communities/commercial districts and neighborhoods in the Cultural Economic Development Summit (40-50 participants);
• Four project partners implement an iconic cultural economic development idea from among their strategy during the grant period;
• Four project partners complete inventory of small businesses that contribute to the cultural economy;
• At least 20 businesses receive technical assistance to nurture their growth and development; and
• At least 4 businesses receive financial assistance.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

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Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

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Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

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Winner Announced
Tuesday, December 08, 2015