EWLA: Creating a network for exchange between artists and the public

submission by ExchangeWorks
EWLA: Creating a network for exchange between artists and the public

About Your Application

Organization(s) name(s):


Organization(s) website(s):


Organization(s) twitter handle(s):


Organization(s) facebook handle(s):


Please share the direct link for voters to sign up for your newsletter(s):


Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


ExchangeWorks creates new opportunities for artists and the public through the exchange of art and resources.

In one to three sentences, please describe your proposal.


EWLA, a pilot program of ExchangeWorks, enables artists to pursue their vision and the public to contribute to the arts. EWLA connects artists to individuals and businesses through mutually beneficial exchanges, with an economic, environmental, personal and cultural impact.

Please write a sample tweet to describe your submission.


EWLA is making art a greater part of everyone’s life! #LA2050

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valey

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

e.g. Third Street Middle School; Boyle Heights; LA County:

While working countywide, EWLA’s temporary event space will be located in LA’s Downtown Arts District, with the specific location to be determined

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Create” metrics? (check all that apply)

Employment in the creative industries

Arts establishments per capita

Concentration of manufacturing activity in LA

Federal research grant funding

Patents per capita

Jobs per capita

Minority- and women-owned firms

Gini coefficient

Number of high growth startups

Venture capital investment

Measures of cultural and global economic influence (“soft power”) (Dream Metric)

Recruiting and retention rates for local higher education institutions (Dream Metric)

Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)

Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Describe in greater detail how you will make LA the best place to create.


We value artistic vision and the way artists engage with the world. At this critical time when support for the arts is decreasing and the interest in art is increasing, EWLA builds alliances across disciplines and industries to create a strong support system for LA based artists and arts organizations.

LA is home to one of the largest concentrations of artists in the nation, many who urgently need specific resources to help them create and build sustainable careers. LA is also home to a growing community of art lovers and businesses with resources, such as professional services, equipment and materials, which are useful to artists.

EWLA catalyzes art through the following plan:

RESEARCH: We will identify a minimum of 50 professional artists and 50 resource providers to be featured at our temporary space, with a larger group presented online. Participants include contemporary artists working in all media, who exhibit or perform in galleries and museums. Resource providers include individuals and businesses with a wide range of resources. EWLA recognizes the diversity of LA County and will include minorities, as well as ethnically and economically diverse participants.

OUTREACH: We will reach out to artists, resource providers and the art interested public through information sessions at local art and community centers, as well as through newsletters and social media.

EVENTS: EWLA will host a series of in-person exchange events at our temporary space in LA’s Downtown Arts District. EWLA features a curated exhibition of art and resources, focused on the process of art making. An emcee led exchange event will initiate live exchanges and focused discussions. Demonstrations by artists and resource providers add an educational component, with topics such as recycling in art and interdisciplinary collaborations.

WEBSITE: EW’s collaborative platform allows artists to post their artwork and resource providers to post resources available for exchange. We will streamline online and offline efforts to make exchanges more common and convenient. Participants can register, sign up for alerts, create posts, contact others and book EW Art + Public offers. A feedback system will help foster trust among participants.

REVENUE: Posting and contacting others on the website is free. Revenue will be generated through additional premium services, commissions on EW Art + Public bookings and sponsorship opportunities for LA businesses.

Please explain how you will evaluate your work.


EWLA will be evaluated by how it meets the following goals and associated metrics:

- Secure 5,000 registered participants and additional 15,000 website visitors across LA County in 2016, with exponential growth monthly. Site traffic, open / click through rates and number of social shares per post will be tracked through our website.

- Attract 2,000 visitors to our events. EWLA events are free and coincide with gallery openings in the area. Registration for events will be tracked at the door and online.

- Facilitate at least 100 exchanges in LA County in 2016. Participants change the status of their posts as they are completed and are encouraged to share stories about exchanges.

- Based on past EW feedback, exposure from EWLA may result in paid jobs and new clients for both artists and resource providers. We will request specific feedback regarding opportunities that result from EWLA.

- Revenue from premium services, EW Art + Public and sponsorships are tracked on EW.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

3 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Yeah, I exchange with my neighbor regularly and I think it's a great idea. :)

by surfer7
6 months ago

What a great idea to bring artists and the community together!!

by MarciaF
6 months ago

Wow. This looks like a really exciting project. Looking forward to their art events!

by Bodacious
6 months ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015