MADE in Long Beach: Fostering independent entrepreneurship to accelerate the local economy

submission by Localism

About Your Application

Organization(s) name(s):

Localism Inc.

Organization(s) website(s):

Organization(s) twitter handle(s):

Organization(s) facebook handle(s):

Organization(s) instagram handle(s):

Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


Localism Inc. fosters independent entrepreneurship to promote a more sustainable, self-reliant local economy.

In one to three sentences, please describe your proposal.


Localism is developing a “trifecta” business accelerator, culinary accelerator, and tech makerspace called MADE. We create opportunity for innovative local entrepreneurs, and lower their risk threshold to help them grow. Our vision is to make these projects scalable, sustainable and repeatable for diverse communities.

Please write a sample tweet to describe your submission.


@madeinlongbeach is helping local makers, bakers and culture shakers accelerate their ideas #LA2050

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valey

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

e.g. Third Street Middle School; Boyle Heights; LA County:

Long Beach; LA County

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Create” metrics? (check all that apply)

Employment in the creative industries

Arts establishments per capita

Concentration of manufacturing activity in LA

Federal research grant funding

Patents per capita

Jobs per capita

Minority- and women-owned firms

Gini coefficient

Number of high growth startups

Venture capital investment

Measures of cultural and global economic influence (“soft power”) (Dream Metric)

Recruiting and retention rates for local higher education institutions (Dream Metric)

Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)

Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Describe in greater detail how you will make LA the best place to create.


MADE is a project that promotes “local self-reliance,” as defined by the Institute for Local Self-Reliance. Our project aims to a) attract and keep talented people; b) use place to connect opportunity for all; and c) use place to accelerate civic engagement. MADE’s model advances independent entrepreneurs by 1) mitigating the early stage risks to starting a retail brand or opening a storefront; 2) mitigating common pitfalls and barriers by directing entrepreneurs through “pipelines” such as permitting and distribution channels; 3) attracting cross-marketing value to these businesses by utilizing technology and Metcalfe’s Law (the network effect); and 4) providing “hosted retail” so local business owners can focus their time and money on making their goods rather than renting space to sell their goods. Localism has also developed a technology and media platform to strategically provide these businesses with advantages typically reserved for major brands. The extent of this project is to develop a scalable, sustainable and repeatable model for diverse communities.

Primary prototype participants are independent entrepreneurs who have a product, a business growth plan, and reflect the socioeconomic diversity of the locality of Long Beach. Secondary prototype participants are product makers who can scale through manufacture, merchants who plan to open storefronts, and artisans who can increase their value by elevating their craft and training apprentices.

Currently MADE showcases products from over 100 local makers and merchants, distributes products to key destinations such as
Renaissance Hotel, Working Class Kitchen, and is working with the Long Beach Airport, and the CVB for further exposure of the MADE in Long Beach brand. In the first 10 months since opening at least 25 living wage jobs have been created, half of which are tech jobs. Several of these businesses are ready to expand beyond MADE and are actively looking for space to lease. Over 200 makers are on the waiting list to get their products in MADE, many of which are cottage foodmakers. MADE is seeking funding not just to expand facilities, but also to increase to capacity to foster the types of great businesses that reflect the unique character of Long Beach. In addition to our incubator services, we have hosted over 50 events, ranging from fashion and art shows to hackathons and maker expos. We also offer innovation-based STEM classes for children and adults.

Please explain how you will evaluate your work.


Primary participant impact of our accelerator by evaluating the following basic factors: increased financial well-being of participants based on living wage income, and increased business revenue growth. The secondary, wider participant impact is measured in numbers: increased number of products produced and sold, increased participants able to lease retail space, increased participants able to distribute to additional locations, increased creation of jobs and hiring of local residents. In addition, we understand our broader responsibility to the local community. We utilize media campaigns to move people from Apathy to Awareness, but when we track behavior we don’t always see Awareness resulting in Action. Through our platform we offer incentives and tools that motivate people to move from Awareness to Action, with a change in their behavior to support their local community. Then some are inspired to Advocacy which completes the circle. The incentives allow us to track actionable data.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

0 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015