Manufacturing Opportunities for Modern Day Rosies

submission by Laura Joseph

About Your Application

Organization(s) name(s):

Los Angeles Alliance for a New Economy: Jobs to Move America

Organization(s) website(s):

Organization(s) twitter handle(s):

Organization(s) facebook handle(s):

Organization(s) instagram handle(s):

Please share the direct link for voters to sign up for your newsletter(s):

Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


Modern Rosies aims to attract women—Rosie the Riveters—to the manufacturing jobs created by the work of Jobs to Move America, a project of LAANE that uses public procurement of equipment, such as buses and trains, to jump start manufacturing in LA.

In one to three sentences, please describe your proposal.


Rosie the Riveter illustrated how women factory workers could fill manufacturing jobs during WW II. Today women workers have few opportunities in the US transit manufacturing industry. The Modern Rosies Project aims to recruit women to factory jobs and influence manufacturers to hire women. Our travelling exhibit of modern day Rosie the Riveters raises awareness of the hardworking and capable women who are building America’s 21st century transportation and reminds people that women CAN build

Please write a sample tweet to describe your submission.


The Modern Rosies Project says that #WomenCanBuild buses and trains for LA’s transit system

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valey

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Create” metrics? (check all that apply)

Employment in the creative industries

Arts establishments per capita

Concentration of manufacturing activity in LA

Federal research grant funding

Patents per capita

Jobs per capita

Minority- and women-owned firms

Gini coefficient

Number of high growth startups

Venture capital investment

Measures of cultural and global economic influence (“soft power”) (Dream Metric)

Recruiting and retention rates for local higher education institutions (Dream Metric)

Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)

Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Describe in greater detail how you will make LA the best place to create.


Jobs to Move America advocates for policies that incentivize creation of quality jobs when transit agencies like LA Metro procure buses & railcars. Through the Modern Rosies Project, we will increase recruitment, training, hiring & support & promote equity & safety programs for women in the LA transit manufacturing industry.
We will do this by advocating for strong policy language supporting women’s equal inclusion in manufacturing jobs to be adopted by transit agencies as part of the bidding documents under the JMA US Employment Plan & by manufacturers through JMA partner agreements. The Modern Rosies project is part of this advocacy.
The Modern Rosies project will seek to: Change perception of women’s roles & abilities in the manufacturing workplace; create opportunities for women in transit manufacturing; highlight the issues facing women in manufacturing & promote women’s achievements in the industry.
We will:
Address discrimination, sexual harassment, wage, & leadership gaps, & use policy and education to change the industry’s approach to hiring, training, & promoting women, & develop or strengthen programs to train & support women in manufacturing.
Win policy language with LA Metro and other regional transit agencies that sets standards for hiring, promotion, training & retention policies & practices and work with companies on best practices.
Bring women’s groups into our LA coalition and build a network of supporting groups.
Establish a women only Pre-Employment Training Program & a pilot program for welding & electrical workers.
Coordinate job training, job placement, support & retention services provided by our partners.
Choose an employer to implement a pilot program for women in the industry.
Work with training providers & employers to recruit more women & place them in manufacturing jobs.
Support women workers with on-the-job mentoring, women’s peer groups, professional development, links to support services, & leadership development.
The outcomes of the project will be:
The WomenCanBuild exhibit is shown in at least one other location in LA, such as Cal Tech.
At least a 10% increase in representation of women in LA’s transit manufacturing workforce over five years.
Reduced complaints of discrimination & harassment.
Successful outreach program to women & girls.
Developed pipeline for women to enter manufacturing with support systems

Please explain how you will evaluate your work.


The work will be evaluated based on data from transit agencies, employers and our partner organizations as well as surveys of women workers and employers of women and independent research.
Our primary criteria for evaluating the success of WomenCanBuild over time will be:
The number of women hired for transit manufacturing jobs in the region
The % of women in LA transit manufacturing compared to the national rate of 13%
The experience of those women based on surveys.
The experience of employers with their women employees based on surveys
The increase in manufacturing activity in the LA region and particularly transit manufacturing.
The number of formerly incarcerated women and women veterans who receive training and are hired in manufacturing jobs.
The recruitment and retention rates for women in manufacturing.
Number of transit manufacturing jobs created in the region

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

2 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

What an amazing idea! Love that fact that it's long-term and will help empower women financially.

by salamatt
6 months ago

LAANE is an effective organization for workers, especially women workers.

by bereshzpacbellzn
6 months ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

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Winner Announced
Tuesday, December 08, 2015