Parents Education League of LA: Creating Your Go-To School Resource & Parent Network

submission by awaliafazio

About Your Application

Organization(s) name(s):

Parents Education League of Los Angeles (PEL)

Organization(s) website(s):

Organization(s) twitter handle(s):

Organization(s) facebook handle(s):

Organization(s) instagram handle(s):

Please share the direct link for voters to sign up for your newsletter(s):

Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


PEL provides objective, current, and comprehensive access and opportunities for families to discover the most fitting schools and learning environments for their children—from preschool to grade 12.

In one to three sentences, please describe your proposal.


Imagine a city with informed and confident parents who understand the school landscape, are actively involved and can make the best possible educational choices for their children.

To serve the greatest number of families possible, PEL proposes to expand our website to
1) offer comprehensive and robust access to school and educational resources via live streaming, mobile application, webinars, an interactive map; &
2) develop and activate a City-Wide Network of parents and educational leaders

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Learn” metrics? (check all that apply)

Percentage of children enrolled in early education programs

Percentage of community college students completing a certificate, degree, or transfer-related program in six years

Youth unemployment and underemployment

District-wide graduation rates

HS student proficiency in English & Language Arts and Math

Academic Performance Index* scores

College matriculation rates

Student education pipeline (an integrated network of pre-schools, K-12 institutions, and higher education systems that prepares students for seamless transitions between high school, higher education institutions, and the workforce) (Dream Metric)

Suspension and expulsion rates (Dream Metric)

Truancy rates in elementary and middle schools (Dream Metric)

Students perceived sense of safety at and on the way to school (Dream Metric)

Describe in greater detail how you will make LA the best place to learn.


Imagine an LA where discussions of schools and education are met with excitement and possibility rather than anxiety and discord.

Imagine a “one-stop” Website and Mobile App where parents can easily access and learn about the importance of early childhood education, the differences between public and private schools, and enrichment resources. PEL will create a robust Website and Mobile App, hosting videos of our programming & speakers. With the advanced technology, we can replicate our existing programming to reach thousands more parents. PEL frequently hosts speakers on hot topics such as: separation anxiety for new preschoolers, promote vocabulary growth, tech for tots, kindergarten readiness, reading strategies, learning styles & differences, dyslexia, gifted education, progressive education, homeschooling, and arts as enrichment.

Imagine a “go-to” mapped presentation of LA’s schools and educational choices without advertising or bias. PEL will host and feature a more visually engaging and interactive geographical map that outlines all options from a managed database.

Imagine informed parents connected through a City-Wide Parents Network, representing schools from all sectors of the educational landscape so they can virtually connect. PEL will develop and activate a parent portal for access to relevant information.

PEL is positioned to reach the above goals as we currently offer live programming to over 500 families a year in collaboration with over 200 preschools, over 50 independent schools, over 50 educational resource providers, the Office of School Choice of LAUSD, and the California Charter Schools Association.

With new website capabilities of online programming combined with a robust Parent Network, we can geographically reach an almost unlimited number of families throughout LA County. Specifically, we can expand to include the Downtown LA/Los Feliz/South Los Angeles areas.

Our success would be measured by reaching as many families of the approximately 55,000 children entering Preschool or Kindergarten every year in LA. With Google Analytics we can specifically analyze who we are reaching & where. Data collected can also indicate which type of programming parents are most interested in accessing. Email addresses will be collected on the site to request subjective feedback.

Specifically, PEL’s goal is to reach 1,500 new parents during the initial 90 days, 4,000 by the 6th month, & 12,000 by year end & maintain consistently high ratings.

Please explain how you will evaluate your work.


PEL’s proposal is unique in that we can determine how many people we have helped as well as the quality of the programming.

For subjective feedback, PEL will e-survey all recipients of live and streamed programming with a 3-point grading system. Each program will be evaluated by parents for quality and “take-away” merits. Follow-up e-surveys will be scheduled at six month and year intervals to determine parents’ continued satisfaction and/or value-added results. Demographic information will be incorporated into the survey to determine populations most served. A “comment and feedback” button on Website will provide for additional testimonials.

For a more objective evaluation, the PEL Website/Application traffic is tracked with Google Analytics, including number of users, basic demographic info, and most demanded landing pages. With this data, PEL will strategize and respond to the community’s needs. The City-Wide Parent Network can be evaluated by its growth in schools represented.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

6 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

PEL is an incredible organization that offers a variety of programs geared to understanding the different choices parents have in Los Angeles with regard to their child's education . This resource is invaluable to all Los Angeles parents seeking knowledge about the school admission process and all the educational choice available.
Stacy Kesner

by templeemanuel
6 months ago

PEL offers families an objective and comprehensive look at school choices. Understanding what's the best educational environment for your child can be difficult and PEL gives ACCESS to information and resources for ALL of LA families. Regardless of the type of school or program you seek (magnet, charter, neighborhood, preschool, private, homeschooling, etc), PEL is a family's one-stop unbiased resource. We serve families and students and believe that when families begin in the most fitting school, kids and families succeed.

by awaliafazio
6 months ago

With three young children and not being from the area, we were utterly lost and unequipped to figure out the best education options for our family. PEL is a tremendous resource and a huge help for countless families wanting to make the best choices for their children.

by curtisestes
6 months ago

PEL offers an invaluable resource for families of all economic backgrounds, regarding school choices and admissions in the LA area. That process is daunting to many LA parents where there are thousands of schools to choose from, and having a knowkedgeable resource to give objective and neutral information is a necessity .

by tre.conway
6 months ago

It is incredibly overwhelming to navigate the myriad of school choices in Los Angeles. This is a MAJOR point of stress for young families. The information, support, and tools PEL can provide parents is invaluable.

by Kirsten Hanson-Press
6 months ago

I am so happy that there will finally be the possibility of accessible information in the Labyrinth of educational choices in LA! While all of these organizations are doing valuable work, my vote is for PEL

by dlapin
6 months ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015