Dropping Knowledge Project – Building a Water-Literate L.A.

Winning submission by heal the bay

About Your Application

Organization(s) name(s):

Heal the Bay

Organization(s) website(s):


Organization(s) twitter handle(s):


Organization(s) facebook handle(s):


Organization(s) instagram handle(s):


Please share the direct link for voters to sign up for your newsletter(s):


Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


Heal the Bay is a nonprofit environmental organization making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean.

In one to three sentences, please describe your proposal.


Heal the Bay wants a resilient, self-sustaining water future for the great people of Los Angeles!

Building on the success of the organization’s high-impact outreach efforts, Heal the Bay’s Dropping Knowledge Project – Building a Water-Literate L.A. – will bring meaningful, streamlined water-focused messages to the masses.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

(e.g. Third Street Middle School; Boyle Heights; LA County):

95 neighborhood councils representing the city of Los Angeles

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Live” metrics? (check all that apply)

Access to healthy food

Healthcare access

Exposure to air toxins

Number of households below the self-sufficiency index

Percent of imported water

Obesity rates

Housing affordability

Rates of homelessness

Walk/bike/transit score

Acres and miles of polluted waterways

Rates of mental illness

Prevalence of adverse childhood experiences (Dream Metric)

Percentage of LA communities that are resilient (Dream Metric)

Percentage of residents receiving coordinated healthcare services (Dream Metric)

Percentage of tree canopy cover (Dream Metric)

Describe in greater detail how you will make LA the healthiest place to live.


With California experiencing record drought and the soaring financial and environmental cost of importing 80% of Los Angeles’ water supply, Heal the Bay strongly believes that local citizens should have the tools and information needed to create a sustainable water future for themselves and neighbors.

Further, with Mayor Eric Garcetti’s directive to source 50% of Los Angeles’ water locally by 2035, significant policy and behavioral change is urgently needed to conserve existing resources and bridge the gap before much-needed infrastructure projects are implemented – projects that may take many years to be developed.

Changing Los Angeles’ dependence on costly, unsustainable imported water is crucial to our future, but how can we do this if most of us don’t understand the problem? The vast majority of residents have no idea where their water comes from, let alone how to do a better job of managing it.

Heal the Bay is set to launch the Dropping Knowledge Project – Building a Water-Literate L.A. – an inclusive, multi-language water conservation initiative designed to enhance citizens’ understanding of Los Angeles’ dependency on water imports and simple, affordable water conservation strategies that can be implemented at their home and businesses.

Furthermore, we will help Los Angelenos understand that the water challenge is winnable through smart planning and prudent investment in multi-benefit infrastructure projects that do a better job of using and re-using the water we ALREADY have.

We have boiled down our educational mantra to the three key easily memorable directives familiar from the world of packaged goods:

Reduce – We need to cut back on the amount of water we use as a region.

Reuse – We need to capture, cleanse and reuse water, such as urban runoff and stormwater.

Recycle – We need to recharge our aquifers with treated wastewater from Hyperion instead of dumping it useless into the sea.

Heal the Bay will train new and existing organization volunteers, so they can present the curriculum to groups via Heal the Bay’s existing network of partners (e.g. schools, businesses, faith-based and civic organizations), in addition to reaching all 95 neighborhood councils that represent a diverse cross-section of the city of Los Angeles.

Heal the Bay will also leverage its impact and messaging via social media.

Please explain how you will evaluate your work.


Heal the Bay will evaluate the success of the Dropping Knowledge Project using the following metrics:

Between January 1, 2016-January 31, 2016: Partner contracts will be signed. Heal the Bay will finalize its multi-language curriculum, with input from scientists and partner organizations.

Between February 1, 2016 and February 28, 2016: Heal the Bay will introduce 35 individuals to its water literacy curriculum through its existing Speakers Bureau training program.

Between February 1, 2016 and February 28, 2016: Heal the Bay will train volunteers/community partners.

Between February 2016 and November 2016: Staff and trained volunteers will provide 150 water-literacy presentations for 8,000 individuals, with a special focus on 95 L.A. neighborhood councils.

Dropping Knowledge Project materials will also be disseminated at 75 community festivals across the city reaching 10,000 people.

Heal the Bay will evaluate feedback offered through pre- and post tests.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

14 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Love Heal The Bay - they are so supportive of our school's mission!!!

by bushpilot11
5 months ago

We need a change with our waters....Heal the Bay thank you for caring!

by jrodi8
5 months ago

Heal the Bay does an excellent job at informing the community about not only the wide variety of sea life in the area, but how we can be active in maintaining and improving the quality of the environment. I visited the aquarium at the Santa Monica pier from North Carolina and was very impressed with both the exhibits and the professionalism of Heal the Bay's volunteers. Great organization!

by Joey600
5 months ago

Heal the Bay will make good use of the funds

by czgirl
5 months ago

Support a "Clean' Environment!
Barry Seid - District Coordinator AARP Tax-Aide Program

by barryseid
5 months ago

Protecting and conserving our NATURAL RESOURCES will help our environment and animal's life. let's do this!!!!

by pacoima123
6 months ago

Yes!!! Way to go Heal The Bay!

by Toddmatosic
6 months ago

Let'd do this!

by lledesma
6 months ago

YEAH! Let's create some water warriors! Definitely feeling this proposal.

by nickcolin
6 months ago

Protecting and conserving our natural resources will help our environment safe and in return will also provide us with clean and potable water for human consumption.

by baquirel
6 months ago

Awesome work at Heal the Bay!

by jbacallao
6 months ago

Where does it come from? Where does it go? You Oughtta Know! Your life depends on it, our lives depend on it. Depend on Heal the Bay to make the difference and succeed in this campaign, as they do in every other. Vote Heal the Bay!

by velvetrope
6 months ago

There are few places with a more passionate, dedicated group of advocates for this limited resource. An educated and empowered populace can make huge waves of change!

by daportnoy
6 months ago

So proud to be part of this organization! Educating Angelenos about where our water comes from is an essential piece of creating a more water resilient LA and making the most of our local water resources.

by sarah.a.sikich
6 months ago

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Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015