Local Roots Mobile Farmers Markets

submission by d.kuenzi
Local Roots Mobile Farmers Markets

About Your Application

Organization(s) name(s):

Local Roots

Organization(s) website(s):


Organization(s) twitter handle(s):


Organization(s) facebook handle(s):


Organization(s) instagram handle(s):


Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


Local Roots designs and operates vertical urban farms to further our mission of “providing everyone access to fresh, healthy, and affordable locally-grown produce.”

In one to three sentences, please describe your proposal.


We will use a mobile trailer to encase a solar powered controlled environment farm to create a “Mobile Market” capable of growing and distributing high-quality local produce to residents of low-income neighborhoods Los Angeles. This Mobile Market will be the first in a fleet focused on educating the public about healthy eating, eradicating food deserts, combating obesity, and providing increased healthy food access in low-income neighborhoods.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Live” metrics? (check all that apply)

Access to healthy food

Healthcare access

Exposure to air toxins

Number of households below the self-sufficiency index

Percent of imported water

Obesity rates

Housing affordability

Rates of homelessness

Walk/bike/transit score

Acres and miles of polluted waterways

Rates of mental illness

Prevalence of adverse childhood experiences (Dream Metric)

Percentage of LA communities that are resilient (Dream Metric)

Percentage of residents receiving coordinated healthcare services (Dream Metric)

Percentage of tree canopy cover (Dream Metric)

Describe in greater detail how you will make LA the healthiest place to live.


Local Roots’ Mission is to provide everyone access to fresh, healthy, and affordable locally-grown produce! We’ve spent the past two years designing and building cutting-edge vertical farms capable of growing produce 100x more efficiently than outdoor farms. In our LA-County headquarters, we grow top-quality produce 365 days per year using 90% less water than conventional farming and without ever using pesticides or herbicides.

We believe access to sustainably-grown local produce should be universal, and we know that with the right technology and partnerships we can make it happen.

So we want to take our farms out of the warehouse and onto the streets! We propose building our farms inside truck trailers designed to meet the unique needs of our Los Angeles communities. These Mobile Markets will make it possible to cultivate fresh produce right here in LA and deliver it directly to the low-income communities that need it the most.

Each Mobile Market will be comprised of a 20’ solar-powered trailer capable of growing 500lbs of produce each week. This produce will be combined with produce donations from other local farmers and retailers to provide a consistent source of high-quality food into food deserts—areas without access to affordable, nutritious food that see higher rates of obesity, diabetes, and heart disease. Each day the Mobile Market will make regularly scheduled stops at low-income, food insecure communities and offer sustainably-grown local produce at affordable prices. The Mobile Market would accept all forms of payment including food assistance benefits.

We envision our Mobile Markets becoming a focal point of the community, easily integrating where communities already gather such as recreational centers, schools, and/or existing markets.

In addition, we see the Mobile Markets as an opportunity to provide educational resources on urban agriculture and sustainable vertical farming. Classroom visits from local schools would be welcome! And the Mobile Market would be a walk-in experience for all customers. We not only want to provide access to fresh produce, but also educate the public on how to prepare and cook delicious, healthy meals.

By 2050, we believe sustainable vertical farms will be everywhere. Vacant lots will be transformed into living farms, abandoned buildings will be repurposed to create green-collar jobs in our communities, and our Mobile Market fleet will provide equal food access to all parts of the city!

Please explain how you will evaluate your work.


Our primary metric for social impact will be measuring the number of pounds of produce distributed into food deserts throughout LA County. We will consider ourselves successful if we can distribute 20,000lbs of sustainable, locally-grown produce into LA food deserts during our first year of the Mobile Market program.

Second, we will quantify the green collar jobs we create and the tax dollars we return to LA County. We believe each Mobile Market will create one full-time job, two part-time jobs and a host of volunteer opportunities. Our staff will engage in community garden and educational outreach projects to teach children the merits of sustainable farming techniques and encourage nutritious eating habits. We hope to track the career paths of any students we inspire to a future in farming.

Finally, we will use surveys to measure changes in public sentiment around indoor farming, the advantages of eating local, and the importance of fruits and vegetables in our daily diet.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

2 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Local Roots is amazing! We love there lettuce! I know it will be a big success.

by Claim
5 months ago

Amazing work! Can't wait to see the Local Roots MobileMarket feeding Los Angeles!

by mattrvail
6 months ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

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Winner Announced
Tuesday, December 08, 2015