Models of Mobilization

submission by TreePeople.

About Your Application

Organization(s) name(s):

TreePeople

Organization(s) website(s):

www.treepeople.org

Organization(s) twitter handle(s):

https://twitter.com/TreePeople_org

Organization(s) facebook handle(s):

www.facebook.com/TreePeople

Organization(s) instagram handle(s):

www.instagram.com/treepeoplela

Please share the direct link for voters to sign up for your newsletter(s):

https://www.treepeople.org/

Describe Your Organization(s)

Non-profit organization

For-profit organization

Government

Other (please specify below):

In one sentence, please describe what your organization does.

:

TreePeople works with individuals, schools, businesses, and organizations to heal LA's ecosystem, making the city healthier and more sustainable.

In one to three sentences, please describe your proposal.

:

TreePeople will conduct a pilot-to-scale project in two communities that will determine what inhibits and motivates people to take specific environmental actions related to rainwater harvesting and tree canopy, based on socioeconomic, cultural, and environmental characteristics. With the information we learn, we will create models to mobilize similar communities throughout LA, which has the potential to reduce water importation by at least 40% and increase tree canopy to an equitable 25%.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA

Westside

South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)

LAUSD

Other (please specify below):

(e.g. Third Street Middle School; Boyle Heights; LA County):

The pilot will hone in on Huntington Park and Pacoima. Countywide scaling to follow.

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Live” metrics? (check all that apply)

Access to healthy food

Healthcare access

Exposure to air toxins

Number of households below the self-sufficiency index

Percent of imported water

Obesity rates

Housing affordability

Rates of homelessness

Walk/bike/transit score

Acres and miles of polluted waterways

Rates of mental illness

Prevalence of adverse childhood experiences (Dream Metric)

Percentage of LA communities that are resilient (Dream Metric)

Percentage of residents receiving coordinated healthcare services (Dream Metric)

Percentage of tree canopy cover (Dream Metric)

Describe in greater detail how you will make LA the healthiest place to live.

:

To meet LA’s needs, TreePeople’s Strategic Vision goals over the next 10 years are to increase tree canopy throughout LA to an equitable 25% and to develop a water supply that is at least 50% locally sourced. Our proposed program, Models of Mobilization, will engage Angelenos in making LA more livable by creating replicable models to inspire changes at the community level related to climate resilience, air quality and water conservation.

This innovative series of hands-on pilot projects, based in multiple schools as well as two environmental justice areas, Huntington Park and Pacoima/NE San Fernando Valley, will develop models of community engagement to scale throughout LA County.

Activities include the following:
• Teach rainwater harvesting practices to at least 700 households, covering turf removal, drought-resistant landscaping, and rainwater harvesting techniques;

• Test best practices with residents in Huntington Park to increase tree canopy through long-term stewardship of the urban forest through tree planting and tree care activities;

• Engage residents in under-served areas of the NE San Fernando Valley to explore rainwater harvesting and landscape transformation at residences and schools;

• Train and support at least 150 teachers to bring water conservation and recycling action projects to their classrooms and schoolyards; guide at least 4,000 students in projects on campus, impacting 150,000 students across LA County.

To prepare for bringing this program to a wider scale, these pilot projects will use of Community Based Social Marketing practices through tree planting and tree care programs with local residents, as well as student training and teacher professional development in K-12 schools county-wide.

Carrying out these projects encompasses the following steps:
(1) Assess environmental needs; (2) Gauge community readiness; (3) Test behavior change strategies; (4) Connect with new and current partners; (5) Educate and train communities about simple and practical ways to improve urgent and longer-term environmental issues; (6) Implement projects (turf removal, landscape transformation, rain barrel installation, tree planting and tree care) at residential, community, or school sites; (7) Follow-up with participants to analyze endurance of lifestyle changes; (8) Evaluate data based on socioeconomic and geographic characteristics; and (9) Create models for scaling up to effect larger change.

Please explain how you will evaluate your work.

:

Ultimately, we will consider the project a success if it produces replicable models that can be implemented more broadly in similar communities in the LA region. Short-term success is based on outputs listed previously (homeowners trained, rainwater harvesting projects completed, residents and students engaged, trees planted and cared for). Measurement tools include TreeMapLA.org, a mobile tool created by TreePeople that tallies eco-benefits of trees based on their individual traits, like species and size. Water benefits will be measured by square footage of landscape transformed, and/or gallons of rain captured through rain barrels. We will use CBSM surveys to measure people-related results related to barriers and motivators. TreePeople uses an organizational database, Salesforce, to record and store all program data, such as workshops given, number and identity of attendees, project volunteers, quantity of rain barrels distributed, location, number and species of trees planted.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)

Education/training

Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

Discussion
65 Pink talk bubble tail c96b4a07ef1417e25d0bcf5c4cba4766b8bbf0382f07677990a9d5577885d4d7

Great initiative! But this is a no brainer--we need trees and water for life to exist on this planet! So whatever we can do to increase our sustainability has to be supported! Good luck--you have my vote!

by Rodo
3 months ago

Back in the early 80's when LA had massive rain storms and mud slides were displacing homes and threatening others, my brothers and I drove up to Tree People's headquarters in the hills. From there, a local off-road club took us in the Jeeps and trucks into the hills to sand bag homes. It was a harrowing experience and, thanks to TreePeople, we were able to help.

by RaiderTRH
5 months ago

TREE PEOPLE IS ALWAYS GREAT. I HAVE LEARNED A LOT ABOUT ENVIROMENTAL PROJECTS AND INQUIRIES FROM THEM. THEY CONDUCT EXCELLENT WORKSHOPS FOR TEACHERS AND INTERESTING AND WITH FUN ACTIVITIES FOR THE STUDENTS. THEY ALWAYS HAVE FREE GOODIES FOR THE TEACHERS TO BE USED IN THE CLASSROOM OTHERWISE THE WORKSHOP AND TRAINING WILL BE DIFFICULT TO IMPLEMENT. THEIR STAFF ARE SO ACCOMODATING AND THEY ALWAYS CATER TO THE TEACHERS. THEY ARE VERY LOVABLE AND MOTIVATING.

by edna2esguerra
5 months ago

Thank you Tree People!

by ElizabethBa
5 months ago

I THINK TREEPEOPLE HAS ALWAYS BEEN THE MOST FORWARD THINKING, IMAGINATIVE PROGRAM IN LOS ANGELES - LOOOONG BEFORE ANYONE ELSE.
EVERYONE NEEDS TO JOIN THEM AND GET WITH THEIR PROGRAM FOR SUSTAINING A BEAUTIFUL CITY LIKE OURS !!!

by mousycatcher
5 months ago

We are soooo fortunate to have the Tree People advocate for LA's future! I suggest adding an Arborist education segment to inform residents on proper tree trimming in an effort to halt tree topping which is killing large numbers of old growth trees and dramatically reducing canopies in the greater LA area - especially the San Fernando valley. Thank you!

by BungalowO
6 months ago

Go TreePeople! They really are a leader in mobilizing individuals to make L.A. green.

by 12345laurad
6 months ago

I'm so excited to see this moving forward! The opportunity to connect with people by LISTENING and understanding why they are motivated to or kept from changing their behavior towards rainwater harvesting and tree care is a huge starting point toward creating lasting change in Los Angeles. As funding for tree care and maintenance remains less popular and prevalent than funding for tree planting, understanding why people do or don't water their trees and how they can be better supported to do so will be a game changer and benefit communities across the region!

by rachel.malarich
6 months ago

Love the work TreePeople does! Always thinking a step ahead to conserve our water and plant trees for future!

by danceswithwolves
6 months ago

Since I was a kid and went on my first eco-tour, I've always been inspired by the amazing work that TreePeople has done and continues to do! You have my full support!

by GlitterandBlooms
6 months ago

Got my vote!

--- Jim Bolt
(former Eco Tour educator)

by JimBolt
6 months ago

PARTICIPATION IN TREEPEOPLE'S MISSION, PROVIDES SELF SATISFAACTION, SELF ADVOCACY, FEELINGS OF PRIDE IN CONTRIBUTING TO OUR GREAT CITY'S FUTURE AND THE HEALTHY FUTURE OF IT'S CITIZENS. IT IS A WONDERUFL WAY TO MEET THE BEST AND MOST DEDICATED VOLUNTEERS, WHO ARE HAPPY TO GET ON THEIR HANDS AND KNEES, GETTING THEIR HANDS DIRTY, DOING SOMETHOING MEANIONGFUL, BENEFICIAL AND ENDURING.

by repeter36
6 months ago

Fantastic!!!

by mbagnato
6 months ago

Excellent thorough proposal. Thanks for all you've already done and will accomplish

by swedith
6 months ago

This is AMAZING and needs to happen!!!!!!

by Aleighlewis
6 months ago

Whoa! So cool to see all of the support for TreePeople! Let's go!

by proq
6 months ago

by sabdelatif
6 months ago

TreePeople leading the charge!

by Simply.Jewell
6 months ago

Happy to be a teacher in Huntington Park at Prepa Tec Middle School & grateful that our students will have the opportunity to collaborate with the Tree People in planting trees!

by sethking2020
6 months ago

Very forward thinking! Love the focus on short term and long term solutions to make our home more sustainable.

by leremita
6 months ago

There is so much great collaboration here! This is key to not just surviving the drought but building a better LA because of it!

by LALove31
6 months ago

YES! Finally! Someone who is working on the long term sustainability of our homeland!

by maidintaiwan
6 months ago

Just the kind of project to move us closer to the tipping point of positive change - for a healthy, beautiful and climate-resilient LA!

by slbc
6 months ago

THIS HERE IS FIRE(in a very good way)!!!! It's refreshing to see an organization truly caring for the environment, LA and PEOPLE! Way to go TreePeople! Using the power of mobilization!

by michyheart55
6 months ago

TreePeople is doing amazing work for our city! Thank you!!!

by AnneLandsberger
6 months ago

This is awesome! Thankful for everything TreePeople is doing for our city. You have my support!

by alphabet0saurus
6 months ago

Its so great to see an organization that is on the ground and working on a sustainable future for LA! People and communities are the key to change and it is so refreshing to see work that is embracing the PEOPLE! Thank you TreePeople!

by kaylabriavel
6 months ago

THIS! This is the direction LA needs to be moving in! Great job TreePeople, I can't wait to see the sustainable future you are helping us to create!

by Julia33
6 months ago

What a great initiative! It seems inspired by what I was involved in with Water LA -- www.waterla.org. Capturing, conserving, and reusing rain water is a great way to become less dependent on imported water.

Are you guys partnering with Water LA since they've already gone through the process of creating the curriculum, classes, and partnerships in Los Angeles? It seems like this would be a good way to get past the initial work that you are hoping to do in this proposal. Are you going to take advantage of the work that has been accomplished in this yet?

by LABruin02
6 months ago

Thank you, mousycatcher!

by TreePeople.
5 months ago

Thank you for your support!

by TreePeople.
5 months ago

You're the coolest! Thanks for voting!

by TreePeople.
6 months ago

Thanks for speaking up for the trees, Rachel! We're glad to have your support!

by TreePeople.
6 months ago

You're awesome! Thanks for voting!

by TreePeople.
6 months ago

Way to make us tear up over here! So kind of you. Thanks for sharing your support!

by TreePeople.
6 months ago

Yay for eco-tour educator alumni!

by kaylabriavel
6 months ago

Too kind! Thank you so much!

by TreePeople.
6 months ago

Thanks!!!

by TreePeople.
6 months ago

Thank you! :)

by TreePeople.
6 months ago

Thank you! We couldn't agree more! So grateful for supporters like you.

by TreePeople.
6 months ago

Thanks proq! You rock! (Rhyme totally intended.)

by TreePeople.
6 months ago

Thanks for voting!

by TreePeople.
6 months ago

Couldn't do it without you!

by TreePeople.
6 months ago

We're so thankful for partners like you! Let's keep going!

by TreePeople.
6 months ago

Teamwork!

by alphabet0saurus
6 months ago

[Comment has been deleted]

by TreePeople.
6 months ago

Thank you! We're so thankful for your support!

by TreePeople.
6 months ago

by alphabet0saurus
6 months ago

Yes! Agreed!

by alphabet0saurus
6 months ago

People Power! It is only by inspiring people to take responsibility for the environment that we will make long-term change for this city and the wonderful people who create their lives here!

by TreePeople.
6 months ago

Thank you! Help us spread the word by sharing with your friends, family, neighbors and more!

by TreePeople.
6 months ago

Yes! Second that!

by alphabet0saurus
6 months ago

Ditto!

by alphabet0saurus
6 months ago

So glad you're joining us! Let's make LA sustainable together!

by TreePeople.
6 months ago

True true! Yay indeed!

by TreePeople.
6 months ago

Thank you, Jim! So glad to have your support!

by TreePeople.
6 months ago

Love this enthusiasm! Thanks, alphabet0saurus!

by TreePeople.
6 months ago

EXACTLY!

by kaylabriavel
6 months ago

So kind of you! We're thankful to have your support. We're creating a healthy LA together!

by TreePeople.
6 months ago

YES! Love this message. We CAN thrive!

by TreePeople.
6 months ago

We're so thankful to have you by our side! Thank you for making your voice heard.

by TreePeople.
6 months ago

Yes! Its all about working together! Lets do it!

by Julia33
6 months ago

Done and done!

by alphabet0saurus
6 months ago

Totally! Well spoken!

by alphabet0saurus
6 months ago

Hi there LA Bruin!

Thank you for your interest in our project!

We are definitely aware of the wonderful work being done by Water LA. It's great that there are so many cool organizations working on water issues -- with 10 million people in the county, we all need to be engaged. However, to clarify TreePeople's Models of Mobilization project, it is about learning what inhibits and motivates people to take specific environmental action. It focuses on developing practical models of short-term and long-term behavioral and lifestyle changes that influence a person's ability or willingness to integrate eco-changes into their lives.

TreePeople has a strong history of motivating people to embrace various environmental initiatives that have made deep impacts on the region and our history informs not only this project, but all that we do. We think it's valuable to identify the barriers that prevent people from embracing change.

We hope to learn through this process so we can create practical, user-friendly models to scale the work throughout LA County and beyond. Our ultimate goal is a 25% tree canopy for all of Los Angeles and a water supply that is at least 50% locally sourced -- from Beverly Hills to Huntington Park.

We love that you are doing similar work and, together, we can transform this city to become more water-secure and climate-resilient!

by TreePeople.
6 months ago

Pink ribbon award box icon 45b87e779c93f5099a48378c2aadc0fcd51184974daecf76e3f5c50034ea21fb
Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
$100,000
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015