La Paletera de los Angeles - Fruit Bars, Cold Drinks, Healthy Delicious Snacks.

submission by mujeresteam
La Paletera de los Angeles - Fruit Bars, Cold Drinks, Healthy Delicious Snacks.

About Your Application

Organization(s) name(s):

Mujeres de la Tierra

Organization(s) website(s):

www.mujeresdelatierra.org

Organization(s) twitter handle(s):

www.twitter.com/MujeresdlTierra

Organization(s) facebook handle(s):

www.facebook.com/mujeres.delatierra

Organization(s) instagram handle(s):

www.instagram.com/mujeresdelatierra/

Please share the direct link for voters to sign up for your newsletter(s):

www.mujeresdelatierra.org/volunteer

Describe Your Organization(s)

Non-profit organization

For-profit organization

Government

Other (please specify below):

In one sentence, please describe what your organization does.

:

Mujeres de la Tierra (MDLT) supports women and families interested in becoming active participants and decision makers in environmental and social issues impacting their neighborhoods in the Southern California area.

In one to three sentences, please describe your proposal.

:

La Paletera is up scaling the current “paleta” vendor model by selling healthy frozen fruit bars produced with sustainable business practices. The fruit bars and other healthy snacks will be sold from a colorfully designed solar powered cart. The frozen ice pop stick will be etched with environmental friendly messages in various languages. The objective of La Paletera is to become a micro-enterprise venture that will create sustainable jobs to the entry level workforce for women.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA

Westside

South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)

LAUSD

Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Live” metrics? (check all that apply)

Access to healthy food

Healthcare access

Exposure to air toxins

Number of households below the self-sufficiency index

Percent of imported water

Obesity rates

Housing affordability

Rates of homelessness

Walk/bike/transit score

Acres and miles of polluted waterways

Rates of mental illness

Prevalence of adverse childhood experiences (Dream Metric)

Percentage of LA communities that are resilient (Dream Metric)

Percentage of residents receiving coordinated healthcare services (Dream Metric)

Percentage of tree canopy cover (Dream Metric)

Describe in greater detail how you will make LA the healthiest place to live.

:

MDLT is poised to launch La Paletera de Los Angeles in the summer of 2016, a social micro-enterprise spinning off the rich food diversity found all over neighborhoods in Los Angeles. La Paletera aims to reclaim a Mexican tradition of healthy and nutritious food offerings in the form of frozen fruit bars and natural fruit flavored waters. The model provides a creative entrepreneurial platform for women to develop healthy “paleta” and “aguas frescas” recipes by drawing from their culinary repertoires brought from their hometowns in Latin America and incorporate knowledge of the best health food trends in Los Angeles. The idea is to encourage women to innovate by intersecting the traditional with the new and create recipes that contain high nutritional values that pack a solid dose of vitamins and minerals in one serving.

Due to the high level of obesity in children in the Los Angeles County (23%) the Angelinos are becoming more focused on healthy living and lifestyles. La Paletera reflects a delicious healthy snack in an affordable alternative. La Paletera is a clear example that healthy and delicious can be available at a reasonable price.

We are not try to become the next designer but to take back our culture and the traditional way that paletas used to be made. This means no short-cuts using food coloring, sugar and artificial flavors. Only the freshest fruits, vegetables and water.

Please explain how you will evaluate your work.

:

MDLT will utilize qualitative and quantitative measures to evaluate La Paletera enterprise and the effectiveness of the small business Paletera as it develops in time. Data will be used to duplicate La Paletera business as the project grows. Daily sales by Paleteras will be documented and tracked. Feedback will be solicited via social media and on the spot conversation of buyer preferences and requests. Feedback will also be solicited from Paleteras regarding public comments, and impressions.
Paleteras will serve as positive role model for their families and neighboring friends and serve as links to anyone who is interested in learning about starting a small enterprise. This information will be tracked through pre and post surveys and assessments.

An important measure of success will be how this learning experience encourages paleteras to engage with other people in the community, their fellow paleteras, and other businesses within the community.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)

Education/training

Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

Discussion
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Award topvotedidea 5a5ae14e3d56a10363ea2a398cece46cf4df891213cbe68677c19d8903a1932a
$100,000
Circle 1 inactive e7784182a1bd5eace578987db27fc19ec6337f418c48c6c8732605b9043d50d0 Step1 title submission inactive cde083e53089b973e7c9dc80a44a038c1ce4cf3b2650aeb5549157d1ed58a2d9

Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

Circle 2 inactive 74a43088831beb43fdbd7591ef5d50a5a7a26ff92c9e8ed489782459fa31a8d9 Step2 title voting inactive 96be722f53c417edddb5742ba9a6dc2fd403f7e4f6c19dbe883d50d20d93689d

Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

Circle 3 83da7a9432aeea960e1a9e9ee93e7ea1221af6c8f42b27964f2e9999d94b2b8d Step3 title 3d9e2a65d6ea1ad301f8fc607f5f828bd96362932c71d81c0da5b1fd964422b0

Winner Announced
Tuesday, December 08, 2015