CHIME - Changing Hearts and Images with Multimedia Empowerment

submission by heartandsoul

About Your Application

Organization(s) name(s):

Heart and Soul Design Communications Center

Organization(s) website(s):

Organization(s) twitter handle(s):


Organization(s) facebook handle(s):

Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


The mission of Heart and Soul Design Communications Center (HAS) is to create a new paradigm of learning in under-served communities; we utilize digital technology to teach youth 21st Century skills as a tool for change.

In one to three sentences, please describe your proposal.


CHIME levels the playing field by ensuring that students excel as productive world citizens through a futuristic oriented program characterized by dynamic academic curriculum, excellence in teaching/learning & the optimal use of technology. We foster a positive environment for students to discover and express their creative voice by bringing the imagination of young minds to life through media. CHIME also emphasizes lifelong learning through our benchmark ACT (Attitude, Commitment, Teamwork).

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

(e.g. Third Street Middle School; Boyle Heights; LA County):

Ten K-8 schools will be selected, one school from each of the following areas: Compton, Lynwood, Gardena, Inglewood, Hawthorne, El Segundo, Venice, Lennox, Carson, Long Beach

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):

How will your proposal improve the following “Play” metrics? (check all that apply)

Access to open space and park facilities

Number of children enrolled in afterschool programs

Per capita crime rates

Percentage of residents that feel safe in their neighborhoods

Attendance at major league sporting events

Residents within 1⁄4 mile of a park (Dream Metric)

Number of residents with easy access to a “vibrant” park (Dream Metric)

Number of parks with intergenerational play opportunities (Dream Metric)

Number (and quality) of informal spaces for play (Dream Metric)

Describe in greater detail how you will make LA the best place to play.


St. Augustine made a strong case for “Image.” He said, “We are all created in the ‘Imago Dei,’ Image of God.” The image of under-served and underprivileged communities is basically demonic. These mostly negative images promote poor self-esteem, lack of self worth and little motivation to achieve. CHIME’s Multimedia Multiplied Program is designed to flip the script by training, equipping and empowering youth living within these communities to create their own images.

CHIME is the tool, which will create an Economic ripple effect and forge the youth accessibility to skills and opportunities not readily available to them – tools that will render an outlet creating jobs and career opportunities. Even beyond employment, we hope to provide students with the knowledge and skills to start their own companies and be their own boss!

CHIME, a Multimedia Multiplied Program, initially began seven years ago with two K-8 schools within Los Angeles Unified School District. It did not, at the time, receive much support – teaching such complicated technology and technique to 3rd, 4th, 5th graders, even kindergarteners, did not seem plausible to most. The after school Program succeeded – students are thriving, learning and growing – and it is now offered in over 146 schools in LAUSD. The films they are creating cover a wide range of subject matters – bullying, the environment the latest news, etc. Additionally, Heart and Soul works with troubled teenagers; and, through this Program, they learn new skills, and find a productive and alternative outlet for their voice. A constructive and encouraging atmosphere combined with proper training and guidance will render an environment conducive to young minds discovering their potential and voice.

CHIME has been implemented in Detroit, MI – a strong city who is fighting (and winning) to rebuild itself. We collaborated with The Multicultural Youth Leadership Event (MYLE) to train their staff and youth in multimedia equipment and technology. MYLE is part of a larger group, The ELCA Youth Gathering, and their event in 2015 will be 40,000 youths strong. The team we built was an integral part of filming and interviewing this event!

Los Angeles is a multicultural haven; and CHIME will bridge the gap between the distinct cultures to create a conduit in which youth, from ten diverse parts of LA, can learn from and connect with each other – as a result, create, work, play and live together.

Please explain how you will evaluate your work.


At the end of Program, there will be a culmination event, in which the completed work of all students will be shared with parents, peers, educators and community. In addition their work will be featured on local media, Heart & Soul’s website, social media and You Tube. Each student will also take home a copy of the work they’ve created.

Everyone – staff, board, teachers, parents & students – will evaluate the CHIUME in addition to reaping the rewards. We will promote the Program by broadcasting on local media (cable access), the internet and other outlets. New positive images… New stories told… New economic and educational empowerment. The results will be captured on video, audio recorded, & print, writing and photography.

The students will gain a new understanding of themselves and each other and will be more conscientious leaders of tomorrow, thus benefiting their community and our City. We can compare what we have done in multimedia for the under-served to any organization in US.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

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Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

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Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

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A shady oasis for everyone in Grand Park
A shady oasis for everyone in Grand Park

Winner Announced
Tuesday, December 08, 2015