The Great Streets Challenge: Making Streets Playful Public Places

submission by lilly.obrien
The Great Streets Challenge: Making Streets Playful Public Places

About Your Application

Organization(s) name(s):

Los Angeles Mayor Eric Garcetti Great Streets Initiative

Organization(s) website(s):

Organization(s) twitter handle(s):

Organization(s) facebook handle(s):

Organization(s) instagram handle(s):

Please share the direct link for voters to sign up for your newsletter(s):

Describe Your Organization(s)

Non-profit organization

For-profit organization


Other (please specify below):

In one sentence, please describe what your organization does.


Los Angeles Mayor Eric Garcetti created the Great Streets Initiative to harness the power of local communities in fundamentally re-imagining streets as safe, creative, playful, economically thriving public spaces.

In one to three sentences, please describe your proposal.


The Great Streets Challenge will temporarily transform five main streets into vibrant, healthy, playful public spaces. Community based organizations will design and lead projects through a comprehensive outreach process that will culminate in a physical demonstration of an innovative street design. This process fundamentally disrupts traditional planning and capital development by empowering local communities to re-imagine their front yards – city streets – and then demand permanent change.

Where will you be working? Please be specific (e.g. Third Street Middle School; Boyle Heights; LA County).

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Antelope Valley

County of Los Angeles (countywide)

City of Los Angeles (citywide)


Other (please specify below):

How do you plan to use these resources to make change? (check all that apply)

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Expand a pilot or program

Mobilize for systems change

Advocate with policymakers and leaders

Implement and track policy

Other (please specify below):


Physically transform streets into safer, accessible public spaces and educate community members on interventions to improve safety of and access to public spaces

How will your proposal improve the following “Play” metrics? (check all that apply)

Access to open space and park facilities

Number of children enrolled in afterschool programs

Per capita crime rates

Percentage of residents that feel safe in their neighborhoods

Attendance at major league sporting events

Residents within 1⁄4 mile of a park (Dream Metric)

Number of residents with easy access to a “vibrant” park (Dream Metric)

Number of parks with intergenerational play opportunities (Dream Metric)

Number (and quality) of informal spaces for play (Dream Metric)

Describe in greater detail how you will make LA the best place to play.


The Great Streets Challenge will improve Los Angeles’ access to public spaces by temporarily transforming five streets into playful public spaces.

Los Angeles has over 7,500 miles of streets in the city. It is physically our largest public asset. For decades, we have used our streets for largely one purpose: to facilitate the movement of vehicles. Consider that only half of Angelenos live within walking distance of a park, but that almost all Angelenos have access to an arterial corridor in their neighborhood. Why can’t our streets serve as parks? Imagine, instead of building streets for cars, we turned some streets into places where people could play, gather and actively enjoy their neighborhood. We believe that our streets are the answer to our lack of convenient access to open space.

The goal of our campaign will be to educate community members on the long-term possibilities of streets as public spaces, while also building low-cost improvements that can transform the street in the short-term. We will use the principles of tactical urbanism to demonstrate how simple, low-cost improvements can transform a street into a place for play, exercise, and comfort.

Our campaign has four objectives:

Engaging community members that have traditionally been excluded from the planning process: We will increase our outreach impact by partnering with groups embedded in the community through traditional and non-traditional efforts. Bringing demonstrations onto the street will improve the number and diversity of those involved.

Using a data-driven approach to help understand the needs of communities: Our process will be focused on measurable outcomes. Building off current street benchmarking activities, we will use our community partnerships to collect information on how streets are currently being used and how we can make streets safer, more enjoyable public spaces.

Temporarily building improvements in the street: During a weekend, communities could demonstrate anything from protected bike lanes for safer and more fun travel, to bus stops that have swings built into them. This has two benefits: educating community members about the benefits of streets as public spaces, while immediately improving access to open space.

Using community engagement, data collection and a temporary build, we will inform investments that the city can pursue for permanent projects.

Please explain how you will evaluate your work.


Our goal is to increase access to healthy, safe, playful public spaces. Our success will be in how many people participate in designing spaces in their communities, how many people learn about the benefits of streets as public spaces, and how many people enjoy their time in these spaces.

Success will also be reflected in how many short-term projects we can transform into permanent improvements. We must be able to use our communities’ recommendations for permanent infrastructure. Year over year, we will measure our success by collecting data related to:
• Increased Economic Activity
• Improved Access and Mobility
• Enhanced Neighborhood Character
• Greater Community Engagement
• Improved Environmental Resilience
• Safer and More Secure Communities
• Improved Health Outcomes

Please see attached spreadsheet for a full list of metrics we will collect to measure success.

How can the LA2050 community and other stakeholders help your proposal succeed? (check all that apply)

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)


Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research

Other (please specify below):

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Submission Began
Tuesday, September 08, 2015

Submission Ended
Tuesday, October 06, 2015
at 07:00 PM UTC

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Voting Began
Tuesday, October 20, 2015

Voting Ended
Tuesday, November 03, 2015
at 08:00 PM UTC

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A shady oasis for everyone in Grand Park
A shady oasis for everyone in Grand Park

Winner Announced
Tuesday, December 08, 2015